The Best Jewelry Brands Our Editors Shop on Amazon

Some people might call me a bit of a jewelry snob. I was lucky enough to have a grandma with great taste who passed down some fabulous baubles to me—you could say that my love for jewelry is genetic! But that doesn’t mean I’m above shopping for jewelry on Amazon. In fact, that’s exactly where many of my most-worn pieces happen to come from.Shop Jewelry on AmazonUnsurprisingly, Amazon has a massive range of jewelry brands to shop, from budget-friendly staples under $20 to bold statement pieces and even fine jewelry made from precious gemstones. Of course, not every piece of jewelry on Amazon is legit—so to help narrow down the very best ones, our editors are weighing in on all the Amazon jewelry brands we’ve tested and loved. That includes gift-worthy items, budget-friendly brands that look way more expensive than they are, and familiar favorites like Jenny Bird and Ana Luisa.Jump to:Highest-quality pieces under $100: Ana LuisaBest if you’re on a budget: PavoiBest for sculptural styles: Jenny Bird​Best for viral, Hailey Bieber-loved baubles: Heaven MayhemBest investment-worthy fine jewelry: AngaraBest for fun, colorful pieces: BaubleBarBest for everyday jewelry: GorjanaBest for unique, hand-crafted designs: Unode50Best for trendy teens: Kendra ScottBest for lab diamonds: Friendly DiamondsBest for sparkly, timeless gifts: SwarovskiBest for chunky jewelry: MadewellHighest-quality pieces under $100: Ana LuisaAna Luisa Layered NecklaceAna Luisa Dainty BraceletAna Luisa Puffed Heart EarringsOur editors are completely smitten with Ana Luisa’s trend-forward designs and accessible price point. (Most pieces are under $100!) The brand specializes in stackable huggie earrings and versatile two-tone pieces, but what makes Ana Luisa really stand out is its quality: Each piece is hypoallergenic, tarnish-resistant, and even comes with a two-year warranty in case of damage.Price range: $35–$165 | Base material: Gold-plated brass, solid gold, rhodium on brassA Cosmo editor says: “I gifted my sister-in-law a set of layered Ana Luisa necklaces (similar to this one)...She’s wearing at least one of them every time I see her! I asked her how they’ve held up with all that wear, and she said they haven’t tarnished (though she’s careful not to get them wet). She said she likes to wear the pieces separately or all together to have options.”—HEATH OWENS, DEPUTY SHOPPING EDITORCourtesy of TesterBest if you’re on a budget: PavoiPAVOI Chunky HoopsPAVOI Beaded Hand ChainPAVOI Crystal Solitaire NecklaceIf you’re looking for cute, simple jewelry that won’t break the bank (or turn your skin green), Pavoi is your best bet. The brand offers a handful of staple baubles like its best-selling gold-plated hoops, cubic zirconia-studded tennis bracelets, and stackable rings—and most of them are under $20.Price range: $13 to $50 | Base material: Gold-plated brass and gold vermeilA Cosmo editor says: “This isn't investment jewelry, but it's great for trying out trends, building a travel jewelry collection, or just adding some affordable sparkle to your everyday look. My standout pieces were definitely the 14K Gold Plated Lightweight Chunky Open Hoops (so comfortable I forgot I was wearing them) and the Hand Chain in White Gold (a total conversation starter that I'm now obsessed with).”—MEGAN UY, ASSOCIATE SHOPPING EDITORHannah OhMegan UyBest for sculptural styles: Jenny Bird​Jenny Bird Lennon HoopsJenny Bird Andi Slim BraceletJenny Bird Puffy Heart ChainA favorite of celebrities like Dakota Johnson, Selena Gomez, and Alix Earle, Jenny Bird creates sleek, sculptural jewelry that’s subtle enough for everyday wear. Between minimalist chains you can layer with anything and playful motifs like the Puffy Heart collection, Jenny Bird’s designs feel elevated without trying too hard.Price range: $68 to $298 | Base material: 14 karat gold-plated brass, silver dipped brass, platinum-plated brassA Cosmo editor says: “I’ve been wearing my Lennon hoops non-stop since I got them 6 months ago, and they’ve held up so nicely over time—the gold plating hasn’t faded a bit. I love how the interesting wavy texture sets them apart from your average gold hoop, and they go with pretty much every outfit.”—LAUREN GRUBER, SHOPPING EDITORLauren Gruber for CosmopolitanBest for viral, Hailey Bieber-loved baubles: Heaven MayhemHeaven Mayhem Julia NecklaceHeaven Mayhem Baby Knot EarringsHeaven Mayhem Clarke CuffOdds are, you’ve spotted at least one of Heaven Mayhem’s cool girl-approved baubles on your social feed. From the viral, Hailey Bieber-worn Knot Earrings that launched a thousand dupes to the understated Julia Necklace that sparked the cord comeback, Heaven Mayhem is a trendsetting brand to look out for—and best of all, many of its pieces are on Amazon for under $150.Price range: $85–$120 | Base material: Gold-plated sterling silver, gold-plated stainless steel, gold-plated brass, sterling silver-plated brassA Cosmo editor says: “I first learned about Heaven Mayhem when my poor eyesight mistook a fellow editor's Heaven Mayhem Icon watch for a Cartier Tank. In the years since, I've added numerous pieces to my collection (many of which I snagged on sale on Amazon), and get compliments on them all the time. So many reasonably priced brands claim their pieces ‘look twice as expensive,’ but Heaven Mayhem's actually do.”—SARAH MABERRY, SHOPPING EDITORBest investment-worthy fine jewelry: AngaraAngara Peridot Solitaire RingAngara Pink Tourmaline Stud EarringsAngara London Blue Topaz Solitaire RingThere’s a surprising amount of fine jewelry available on Amazon, and Angara is a standout for its splurge-worthy selection. Named for the Sanskrit word for “the fire within,” the brand often uses colorful gemstones like peridot, topaz, and pink tourmaline, making them instantly eye-catching in your jewelry stack. And since every piece is crafted with solid metals like sterling silver, gold, and platinum, you can think of them as modern heirlooms.Price range: $100 to $1,500 | Base material: Sterling silver, 14 karat gold, platinumA Cosmo editor says: “Call me high-maintenance, but I’m a stickler for solid gold when it comes to pieces that get a lot of wear-and-tear like rings. My Angara gemstone rings are some of my most prized possessions—I literally wear them every single day—and they’re definitely worth the investment. The colors are so vivid, and I love how I can wear them solo or stack them with other rings.”—LGLauren Gruber for CosmopolitanLauren Gruber for CosmopolitanBest for fun, colorful pieces: BaubleBarBaubleBar Martini and Olive Earring SetBaubleBar Semi-Precious Block Initial NecklaceBaubleBar Tennis Bracelet Gift SetBaubleBar is all about fun, colorful pieces that make a statement: think dirty martini-shaped studs, chunky beaded necklaces, and seasonal finds for every holiday imaginable. Its bold designs have attracted a handful of celebrities like Hailey Bieber, Jennifer Lopez, and even Taylor Swift, who rocked a Kansas City Chiefs pendant necklace. Come for the novelty earrings, stay for the affordable price range and hypoallergenic, nickel-free materials.Price range: $10 to $200 | Base material: Gold-plated brass, gold-plated silver, cubic zirconiaA Cosmo editor says: “Baublebar is my go-to for trend-forward statement jewelry because it's on the more affordable side, so I don't feel bad not wearing their pieces as often as some of my more everyday pieces.”—CRISTINA CORVINO, DEPUTY MANAGING SHOPPING EDITORBest for everyday jewelry: GorjanaGorjana Coastal Amazonite NecklaceGorjana Reese Pearl HuggiesGorjana Crew Charm BraceletWhen it comes to versatile, easy-to-wear jewelry you’ll reach for every single day, Gorjana is our go-to pick. While its Amazon store selection isn’t quite as extensive as its direct-to-consumer site, you’ll still find plenty of best-selling pieces—including its popular (and gift-worthy) charm bracelets, necklaces, and even earrings.Price range: $40 to $200 | Base material: Rhodium-plated steel, 18 karat gold-plated brass, silver-plated brassA Cosmo editor says: “I shop Gorjana for minimalist everyday jewelry, specifically earrings because I'm sensitive to nickel and their plating is nickel-free (though the base metals aren't, FYI!).”—CCLauren Gruber for CosmopolitanSamantha Jones for CosmopolitanBest for unique, hand-crafted designs: Unode50Uno de 50 Snowflake NecklaceUno de 50 Sunshine EarringsUno de 50 Sealed Love Stretch BraceletIf you want unexpected, eye-catching pieces that look like they were purchased at a hyper-niche boutique abroad (even if you just ordered them from your couch), Unode50 is your girl. Each piece is handcrafted in Spain, with unique touches like engravings, organic shapes, and oversized clasps that give it an artisanal vibe.Price range: $55 to $500 | Base materials: sterling silver, 18k gold-plated steelAdd Cosmopolitan as a preferred source in your Google search results.Use your Google account to add this to your settings.A Cosmo editor says: “There’s literally endless situations where I find myself reaching for this chunky pick: Spicing up a boring jeans-and-tee combo, adding some edgy contrast against a silk dress, mixing metals with a classic button-down…You get the picture. I love that so many pieces of jewelry from the brand feel both timeless and unique, letting you upgrade your jewelry stack without being SO statement-making that they overtake your whole outfit.”—SAMANTHA JONES, SENIOR SHOPPING EDITORSamantha Jones for CosmopolitanSamantha Jones for CosmopolitanBest for trendy teens: Kendra ScottKendra Scott Elisa Pendant NecklaceNow 11% OffKendra Scott Andi Band RingKendra Scott Elton Cuff BraceletNow 10% OffA staple among sorority girls for decades, Kendra Scott’s jewelry is making a major comeback with today’s teens and tweens for its colorful gemstones and distinctive shapes. You’re likely already familiar with the Elisa pendant necklace—it’s been spotted on the likes of Taylor Swift and Simone Biles—but don’t sleep on its stackable ring selection.Price range: $15–$700 | Base material: 14K gold-plated brass, rhodium-plated brass, 18 karat gold vermeil, 14 karat goldA Cosmo editor says: “As a former current horse girl, I’m living for the resurgence of western-inspired fashion these days—including Kendra Scott’s designs. They’re classic and timeless with just a touch of Western flair, so you can get in on the trend without giving too much ‘yeehaw’ energy.”—SJAnvita Reddy for CosmopolitanSamantha Jones for CosmopolitanBest for lab diamonds: Friendly DiamondsFriendly Diamonds 0.5-Carat Diamond Solitaire StudsFriendly Diamonds 1-Carat Lariat NecklaceFriendly Diamonds 1-Carat Oval Diamond Solitaire RingYep, it’s true that you can buy pretty much anything on Amazon—including genuine diamond jewelry. You’ll find a wealth of lab-grown diamond pieces at Friendly Diamonds, including studs, necklaces, and even engagement rings. Every single piece comes with an IGI certificate (AKA the gold standard of diamond verification), so you can rest assured you’re getting the real deal.A Cosmo editor says: “I had the pleasure of visiting Friendly Diamonds’ NYC showroom, and I can confirm these diamonds look even more sparkly and gorgeous in person. I love how the brand has a range of classic and trendy styles, and there are a ton of great gifting options to choose from. Specifically, this lariat necklace won me over—it’s the perfect finishing touch on special occasions.”—LGLauren Gruber for CosmopolitanSamantha Jones for CosmopolitanBest for sparkly, timeless gifts: SwarovskiSwarovski Sparkling Bangle BraceletNow 39% OffSwarovski Sublima Drop EarringsNow 49% OffSwarovski Dazzling Swan NecklaceSince 1895, Swarovski has been blessing our eyes with its crystal-adorned jewelry—and over a century later, it’s still one of the most-gifted brands out there. Its designs range from delicate solitaires to intricate, pavé-studded figurines, but its signature Swarovski crystals are the star of each piece.Price range: $48–$700 | Base material: Rhodium-plated brass, gold-plated brass, palladium-plated brass, Swarovski crystalsA Cosmo editor says: “If you're looking for a forever piece that feels timeless but still stands out, Swarovski’s jewelry is one to consider. My mom got me this bracelet as a birthday gift several years ago, and it’s one of the most unique pieces I have in my collection. More than five years later, it still looks almost brand-new. I've actually gotten more compliments on this bracelet than my Van Cleef Alhambra, which says a lot.”—ANVITA REDDY, SHOPPING EDITORAnvita Reddy for CosmopolitanBest for chunky jewelry: MadewellMadewell Oversized Stone Bead Choker NecklaceMadewell Sculptural Resin Bangle Bracelet SetNow 30% OffMadewell Shell Statement Hoop EarringsYou’re likely already familiar with Madewell’s effortless, high-quality apparel (after all, it’s a Cosmo editor favorite), but the brand’s jewelry is equally worth your attention—and it happens to be available on Amazon. The brand has your classic hoops and chain necklaces, but funky, boho-inspired pieces like bangle sets and oversized chokers are standout options at an accessible pricepoint.Price range: $28–$88 | Base material: Gold-plated brass, silver-plated brass, semi-precious stonesA Cosmo editor says: “I feel like Madewell jewelry is so underrated—the brand has such a great range of statement pieces and refined, easy-to-layer staples like chains and hoop earrings. I’ve had a pair of their gold hoops in my jewelry collection for over five years now, and they’re still going strong.”—LGSamantha Jones for CosmopolitanIs jewelry from Amazon good quality?Buying jewelry from Amazon can be hit or miss—there’s certainly some cheap pieces that’ll tarnish in a matter of days, but there’s also plenty of hidden gems (if you know where to look). That’s why our editors are finally spilling our secrets, with this selection of brands we’ve tested and worn ourselves, to ensure you’re only investing in the best of the best. After conducting thorough research and hands-on testing, I recommend only shopping from established brands that also have a direct-to-consumer platform outside Amazon.What’s more, the type of base material used can make a major difference when it comes to quality. Solid metals like sterling silver, gold, and platinum are the gold standard (heh) for durability, but they tend to be the most expensive.For a more affordable alternative, plated jewelry is a safe option for most shoppers—though it has a tendency to fade over time, especially if it gets wet. You should also check to ensure the base metal is nickel-free if you have sensitive skin.Why trust Cosmo?Lauren Gruber is a shopping editor with over five years of experience reporting on lifestyle topics, including beauty and fashion. For this story, she personally tested several Amazon jewelry brands and tapped her fellow Cosmo editors for their recommendations.Lauren Gruber is a shopping editor at Hearst Magazines with more than five years of professional writing experience. She specializes in fragrance, beauty, fashion, and lifestyle content for Cosmopolitan, ELLE, Good Housekeeping, Esquire, and more. Before her time at Hearst, Lauren graduated from New York University and wrote for Shop TODAY, Entertainment Tonight, Self, V Magazine, L’Officiel, and more. When she’s not researching Prime Day deals or testing the latest perfume launches, you can find Lauren hanging out with her cat Serafina or flexing her AMC A-List membership at the movie theater.