The best and worst Christmas adverts: How YOU ranked every supermarket commercial - from bare-chested James Norton as the M&S Santa to John Lewis' glamorous grandma

Updated: 04:58 EST, 13 November 2026 The most wonderful time of the year is nearly upon us, and as the festive season gets into full swing, one question is firmly on everyone’s lips: ‘Who will win the battle of the Christmas adverts?’Well, the wait is finally over, because the Daily Mail can exclusively reveal the best and worst supermarket offerings after our readers were given the opportunity to vote in a poll for their favourite.Taking the top spot was bare-chested James Norton who played Santa Claus in Marks & Spencer’s fun-filled film, alongside Lucy Punch (best known as super snob Amanda Hughes in BBC sitcom Amandaland) as Mrs Claus.Waitrose clinched second place, with Keira Knightley and Joe Wilkinson both reprising their roles in a follow-up to last year’s ad that saw the latter play glum widower, Phil, who bumps into Knightley at the cheese counter in their local store.After 12 months of waiting to see what happens next with these two star-crossed lovers, viewers finally find out whether Phil got the girl this Christmas.In a perhaps surprising turn of events, John Lewis placed last with readers, despite the star power of Oscar-nominated actress Dame Kristin Scott Thomas.The commercial starred the Slow Horses actress, 66, as a fashionable granny who appeared to have everything she needed in life, bar the inspiration to buy her two grandchildren the perfect Christmas gift. Thankfully, the 162-year-old department store was on hand to help.John Lewis’ low score will no doubt come as a shock to some fans, who believe the festive season is only truly underway once the British retailer has released its annual tearjerker.Read the full list of results below – before having your say on the best and worst supermarket Christmas adverts...