The Apple Watch Series 12 is a good deal at $50 off

Skip to main contentApple’s latest watch has faster charging, a more useful implementation of Siri, Audio Intelligence, and more.Apple’s latest watch has faster charging, a more useful implementation of Siri, Audio Intelligence, and more.by Oct 7, 2026, 5:00 PM UTCPhoto: Amelia Holowaty Krales / The VergeCameron Faulkner is an editor covering deals and gaming hardware. He joined in 2018, and after a two-year stint at Polygon, he rejoined The Verge in May 2025.Several configurations of the Apple Watch Series 12 are $50 off for the first time for the remainder of Amazon’s Prime Big Deal Days. This includes both sizes (42mm and 46mm) of the GPS + Wi-Fi watches, as well as their pricier 5G-ready counterparts.Normally $399, the 42mm Series 12 is currently set at $349.99 at Amazon and Target. It costs $100 more for the cellular model. The 46mm model starts at $50 more, costing $399.99 at Amazon and Target, while its 5G version is $499.99 during the sale.This isn’t the only Apple Watch that’s cheaper. The SE 3 is down to just $199, and it’s a fantastic option if you don’t need the latest design or comprehensive set of tracking features and sensors in the Series 12.Verge ShoppingSign up to get the best deals on products we’ve found and tested sent to your inbox.Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.Cameron FaulknerVerge ShoppingSign up to get the best deals on products we’ve found and tested sent to your inbox.