The American Eagle x Bubble Collab Is A Playful Gen Z Dream

It takes a lot to break through the noise in a saturated market, but some collections manage to grab our attention. So when a beloved fashion retailer and a viral beauty brand decide to collaborate, our shopping Spidey-senses activate. Today, American Eagle announced its partnership with Bubble, and there couldn’t be a more perfect collection to shop. (And as a self-identifying Zillennial who solely uses Bubble skincare for my sensitive skin and whose younger Gen Z sister solely spends her money...