The AI acumen gap: A playbook for navigating a fragmented AI landscape

We are facing our generation’s digital divide: the AI Acumen Gap. According to our latest Brand Expectations Index, trust in AI is not a baseline; it’s a spectrum defined by professional proximity and generational sentiment. On one side, you have knowledge workers and younger generations who use these tools daily and largely trust the trajectory of big tech and AI startups. Within the general population and older generations, however, only a small fraction trusts AI companies, while nearly half...