The 8 Best New Watches of July 2026, from a Gold MoonSwatch to a Pokémon G-Shock

Casio G-Shock x PokémonCasio.In Japan, you had to enter a lottery, and internationally, you had to jump onto the Casio website as fast as you possibly could and pray for the best. As the first full-sized Pokémon G-Shock after a long line of BABY-G collaborations, it came as no surprise that the demand for this watch was so high.Small blue, red, and green touches on the buttons pay tribute to the colors of the first generation of Pokémon games. Meanwhile, the resin band features prints of 30 Pokémon, and the sub-dial has a small Pikachu as a hand. If you're a fan of the franchise, it truly does not get better than this. Thank you for your service, Casio.Bremont Supernova HawkingBremontJuly was a month of major watch collaborations, and one of the most interesting came from British watchmaker Bremont. On the surface, the Supernova Hawking features a sleek, minimal, and futuristic design, but there's a lot more to it than that.Made in partnership with the family of the late Stephen Hawking, this watch references Hawking's years of research into black holes with its multi-layer construction, angular decagonal bezel, and sub-dials made from real meteorite.Advertisement - Continue Reading BelowBreitling Top Time B01 Chronograph 41 Tribute to Aston Martin DB5 in SteelBreitlingSwiss luxury watchmaker Breitling has long been Aston Martin's partner in the watch world, and with all the conversation around Bond at the moment (no, we still have no clue who it is), it's no surprise that the brand capitalized on it all with a watch taking inspiration from James Bond's famous Aston Martin DB5.This specific model comes in stainless steel with a silver-brushed dial, and is limited to 1,022 pieces. Simple but stylish.Breitling Top Time B01 Chronograph 41 Tribute to Aston Martin DB5 in Steel and PlatinumBreitlingBreitling didn't stop there—the brand also made a watch with a more premium touch limited to just 315 pieces. Framed by a platinum bezel, its deep black lacquered dial has an eye-catching sheen. Like its silver sister watch, it has a wood-inlaid inner bezel to nod to the car's steering wheel.Advertisement - Continue Reading BelowBreitling Top Time B01 Chronograph 41 Tribute to Aston Martin DB5 in GoldBreitlingBreitling's third and final Aston Martin DB5 tribute watch was its most premium, individually numbered and limited to just 250 pieces. In an 18-carat red-gold case with an onyx dial, it has the same depth as the DB5's dashboard and features even more hidden tributes to the car than the other two models.At three levels and three price points, Breitling really put its heart into these Aston Martin DB5 collaboration pieces.Hublot Big Bang Sapphire Sky BlueHublotFor Hublot, the blend between style and innovation has always been at the forefront of design. This time, Hublot's signature use of the versatile material sapphire is pushed further: used in the case, bezel and caseback, a lot of the watch is literally transparent. With a matte, sky-blue skeleton dial, that statement transparency is taken even further (emphasized by a bulky 44mm case).Advertisement - Continue Reading BelowOmega x Swatch MoonSwatch ‘Mission to the Moon 1969’SwatchSwatch couldn't have just one hype drop this year. A few months after the immense fanfare surrounding the Royal Pop, Swatch and Omega surprise dropped a brand new MoonSwatch that adds a luxurious twist to the beloved collaboration.With 11 grams of Omega's 18-carat Moonshine Gold—a trademarked yellow gold alloy that's a little paler and much more fade-resistant than standard yellow gold—at the heart of the piece, it's by far the most special MoonSwatch to date. The best part is that al. the gold used for the pieces was repurposed from Omega's spare parts that date back to the period of the Apollo 11 landing.Casio G-Shock GA-2100C2H426-8ACasio ; C2H4Casio's limited-edition collaboration designs always hit the spot, but this model, created in partnership with streetwear brand C2H4, spins a classic G-Shock silhouette into something excitingly futuristic.The contrasty between the murky grey resin and the silver dial is striking, but the real USP of this watch is the futuristic time capsule-inspired case it comes in.