Thailand’s 2032 Tourism Plan Chases Spending, Not Arrivals

Photo Credit: Thailand tourism Pixabay / remideligeon Thailand is targeting at least 4 trillion baht ($118 billion) in annual tourism revenue by 2032 under a draft five-year national plan. That’s about 48% more than the 2.7 trillion baht it earned in 2025, including domestic tourism. The plan also aims to lift Thailand into the top 30 of the World Economic Forum's Travel & Tourism Development Index. The targets come as Thailand's foreign arrivals are poised to fall for a second straight year. The Fourth National Tourism Development Plan focuses on raising the economic value of tourism, lifting service standards, winning higher-spending visitors, and spreading income to small businesses and communities. Cruise and yacht tourism are high-revenue segments where Thailand lacks capacity, the government said. “The country still needs more cruise terminals and yacht marinas to meet demand,” it noted, and asked the Tourism Authority of Thailand (TAT) to draw up an infrastructure framework with other age