Tesco finally relaunches own-brand baby and toddler range with new wipes, nappies and feeding essentials

TESCO is revamping its own-brand baby and toddler range, featuring new wipes, nappies and feeding essentials. As part of the relaunch, the supermarket giant will be running a major savings deal on certain items. Tesco is relaunching its own-brand baby range, featuring brand new products and major upgrades to items Credit: Unknown Parents will be able to pick up nappies, wipes baby food and toiletries as part of the revamped range Credit: Tesco Tesco’s Fred & Flo baby and toddler range has had a major revamp, with a wide selection of new and improved products rolling out across stores. Upgrades have been made to more than half of the line, with many brand new items landing on shelves. Sign up for the Money newsletter Thank you! All of the retail giants own-brand baby food will also now be sold under the single Fred & Flo name. Parents will be able to choose from a wider collection of everyday essentials, with the revamp spanning nappies, wipes, baby food, toiletries and feeding accessories. Highlights of the refreshed range include the nappies and nappy pants, now with Block & Lock protections, preventing leaks. Shoppers can choose from an expanded size range as well as more Extra Absorbent options. Many packs of wipes now come with more product inside and the Fred & Flo range will also feature a refreshed 99% Water Pure Baby Wipes product, replacing the previously named Extra Sensitive wipes. Two new organic vegetable purée pouches form part of the upgraded food range – a Peas Pouch and a Sweet Potato Pouch – for babies aged six months onwards. Most read in Money A further six existing baby and toddler food items have been redeveloped with the supermarket rolling out two new yoghurt lines in September. The supermarket will also be launching a larger range of new and redeveloped toiletries later this year, which are all pediatrician-approved, alongside new feeding accessories. Tesco has also overhauled the packaging of its Fred & Flo products, featuring a more modern, fun and inclusive design showcasing the Fred and Flo characters. As part of the relaunch, the retail giant is running a 4-for-3 deal on all Fred & Flo baby essentials and baby food until September 7. The offer is available in large stores and online, but not in Express shops. The event will not include home and nursery products as part of the sale. Tesco’s Head of Brand for Baby, Personal Care, Household & Pet, Zoe Hussey, said: “Relaunching Fred & Flo brings together an even broader range of products for babies, toddlers and young families under one trusted brand. “With more than half of the range being either new or improved products, the focus has been on offering great quality, brilliant value and meeting the changing needs of families. “From everyday essentials such as baby wipes and nappies to baby food and feeding accessories, Fred & Flo offers parents and carers more new choices alongside established family favourites. “The latest improvements include enhanced absorbency in nappies and our award-winning nappy pants, an expanded size range, and new food recipes designed to help little ones explore new tastes and textures.” Comment now