TenTrade appoints Wilfred Obasi as regional director Africa, accelerating local expansion

Wilfred Obasi takes over TenTrade's commercial operations from Victor Ufot as the broker plans to accelerate its expansion in Africa. Global CFD and prop brokerage firm TenTrade further strengthens its presence and strategic operations in Africa by onboarding Wilfred Obasi as its regional director in the region. Wilfred Obasi takes over TenTrade’s commercial operations from Victor Ufot as the broker plans to accelerate its expansion in Africa. With a wealth of experience in the financial services industry, he had a 13-year tenure at Exinity, with his last role being partner enablement manager at the broker’s Dubai office. Obasi’s expertise covers key aspects of FX and CFD operations, from leading client acquisition processes and partner management to overarching commercial growth responsibilities, business development and commercial strategy with a focus on African markets. Taking the helm of TenTrade’s commercial department in Africa, he will amp up his predecessor’s efforts, leading the broker’s strategic growth. Revenue expansion, client acquisition, partnership development, adding new instruments and tailoring the broker’s CFD and prop offering in line with African traders’ expectations, and new market penetration are high on Obasi’s agenda for this year. As he starts his journey with the broker, Obasi said, “I’m excited to lead TenTrade’s commercial efforts in Africa. There is immense potential yet to be explored in the region. My primary focus will naturally be on deepening relationships with our partners and brokers here and making sure every trader who works with us feels that commitment. TenTrade has built some strong momentum here already, and I’m glad to be part of driving it forward.” In response, TenTrade Chief Revenue Officer Andreas Andreou remarked, “It’s a privilege to welcome Wilfred Obasi to TenTrade. His deep industry expertise and knowledge of local and regional African markets will allow us to shape TenTrade’s expansion path in the region. As our values and visions align, I’m confident that with Wilfred Obasi leading our commercial operations in Africa, TenTrade will grow even stronger.” The new hire is both momentous and strategic, feeding through into the company’s philosophy centred on the symbolism of number 10. Associated with high performance and success, the number 10 also coincides with the jersey number worn by star footballer Luis Figo. Luis Figo and TenTrade entered into a brand ambassador agreement whereby Figo became the official brand image of TenTrade. This association marked a strategic move for TenTrade, reinforcing not only its global presence but also its vision that in trading as much as in sports, excellence requires discipline, resilience and emotional control. Similarly, Obasi’s onboarding as regional director marks a pivotal move for TenTrade in Africa, extending this strong vision in the area. Just as Figo embodies the standard TenTrade holds itself to on the global stage, Obasi is on a mission to translate that standard into local execution, building the trust, structure and market presence that the brand’s African expansion demands. To explore TenTrade’s offering, please visit tentrade.com/en/. Content supplied by our select Partners and paid for content ad advertisement.