The Taylor Swift effect. “Ted Lasso” kicked off Season 4 with a fun nod to the pop star and her legendary Eras Tour. In the premiere episode, Hannah Waddingham’s character, Rebecca Welton, who is owner of the AFC Richmond football team in the Apple TV series, stumbles upon Dazzle Me Moi, a local Kansas City, Mo., boutique that gained success from Swift’s influence. “Ted Lasso” kicked off Season 4 with a fun nod to Taylor Swift and her legendary Eras Tour. (Pictured: Hannah Waddingham and Juno Temple in the premiere episode.) Apple TV In the premiere episode, two of the characters stumble upon Dazzle Me Moi, a local Kansas City, Mo. boutique that gained success from Swift’s influence. (Pictured: Swift at her Vancouver stop of Eras Tour.) Getty Images for TAS Rights Management As Rebecca, Keeley Jones (Juno Temple) and Leslie Higgins (Jeremy Swift) visit Ted Lasso (Jason Sudeikis) in Kansas City to try to convince him to return to England to coach AFC Richmond’s new women’s team, the ladies embark on a shopping spree at the fictional store. Despite Rebecca being initially put off by the store’s rhinestone-covered pantsuits, the owner of the boutique explains to the women how she became such a local success because of the Grammy winner. “Luckily, a couple summers ago when Taylor Swift was performing in town, one of her backup singers — a wingless angel of color — she floated in, bought an outfit, posted it on her Insta!” the owner says. The store owner explains to Hannah Waddingham’s character, Rebecca Welton (seen above) that her boutique gained massive success after one of Swift’s backup singers posted in an outfit from the store. Apple TV “We’ve been poppin’ and hoppin,’ and guys have been shoppin’ ever since. Women helping women, am I right?” the owner says. (Pictured: Swift at the Indianapolis stop.) Getty Images for TAS Rights Management “We’ve been poppin’ and hoppin,’ and guys have been shoppin’ ever since. Women helping women, am I right?” Rebecca, inspired by the story, ends up buying a bedazzled pantsuit and notes the importance of women supporting each other. Executive producer Jamie Lee said that the decision was made to include Swift in the script because many of the women in the writers’ room were inspired by her record-breaking tour and its cultural impact. “There are a lot of really fun, funny women in our writers’ room, and I’m sure it came from a conversation that we all had,” she told E! News at the Season 4 premiere in Los Angeles last week. The show’s executive producer, Jamie Lee, explained that many of the women in the writers’ room are fans of the singer (pictured performing in Miami) and wanted her to be included in the script. Getty Images for TAS Rights Management “Taylor’s always in the mix of the conversation. It’s kind of impossible not to talk about her because she’s just so famously incredible.” (Pictured: Swift performing in Germany.) Getty Images for TAS Rights Management Want more celebrity and pop culture news? Start your day with Page Six Daily. Thanks for signing up! “The Eras Tour was happening while we were writing, or right before, and some people had been to it, other people wanted to go to it.” Lee added, “Taylor’s always in the mix of the conversation. It’s kind of impossible not to talk about her because she’s just so famously incredible.” The July 2023 Kansas City stop of Swift’s Eras Tour was also special for the singer in real life. That is where her now-husband, Travis Kelce, made his first move on her. At the time, the athlete told his “New Heights” podcast listeners that he put his number on a friendship bracelet but was unable to give it to Swift because she “didn’t want to meet” him. Notably, the Kansas City stop of the Eras Tour was special for the musician in real life as it is where Travis Kelce (pictured here) made his first move. TNS Although he unsuccessfully tried to give her his number at the concert, the pair started dating months later and ended up tying the knot last month. Getty Images “She doesn’t talk before or after her shows because she has to save her voice for the 44 songs that she sings,” Kelce explained. “I took it personal.” But two months after Kelce tried to shoot his shot, Page Six reported they were dating — and the rest is history. Season 4 of “Ted Lasso” is now streaming on Apple TV. Community Guidelines Welcome to the Page Six Community! Our community is about connecting people through open and thoughtful conversations. 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‘Ted Lasso’ Season 4 features fun Kansas City nod to Taylor Swift
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