Target’s new retro-inspired Pokémon collection was made for superfans, by superfans

When Pokémon launched in 1996, the brand offered just a pair of video games, a single region within its world for players to explore, and 151 creatures for them to capture and train. 30 years later, Pokémon mania is stronger than ever. The most recent mainline games in the series, Pokémon Scarlet and Violet, sold 10 million copies in their first three days, while the accompanying Pokémon Trading Card Game printed 10.2 million new cards between 2024 and 2025. The franchise now features 1,025 P...