Swedish candy darling BonBon is entering its big-box era

BonBon, a New York City-based Swedish candy brand, is about to hit Target’s shelves. It’s the exact kind of mass retail move that usually flattens a cult brand’s specificity into something generic and uninteresting. But at BonBon, the founding creative team is betting on the opposite: that the brand’s design discipline, run almost entirely through one artist’s hand, is what allows the company to scale without diluting the brand’s authentic tether to Swedish candy culture. [Photo:...