Supermarket’s own-brand gin is crowned the BEST in UK – and it’s nearly half the price of Beefeater rival

Aldi's own-brand gin, the Specially Selected Haysmith's London Dry Gin, has been named the best in the UK at the World Drinks Awards 2026, outperforming established brands like Beefeater, Hawkstone, and Hawkridge. Priced at under £20, it's nearly half the cost of its rivals, highlighting a significant win for budget-conscious consumers. This victory underscores the growing quality and competitive pricing in supermarket brands, reshaping consumer preferences and potentially influencing market dynamics.