To display this content from YouTube, you must enable advertisement tracking and audience measurement. One of your browser extensions seems to be blocking the video player from loading. To watch this content, you may need to disable it on this site. Cover image: Apropos © France 24 11:17 Issued on: 01/09/2026 - 23:40 From the show A federation of European textile associations called Tuesday for an import fee of 10 euros on fashion imports, the latest effort to stem the flood of ultra-cheap competition mainly from China. Speaking with FRANCE 24's Sharon Gaffney, Dr Sheng Lu, Professor at the Department of Fashion and Apparel Studies at the University of Delaware, says that it remains to be seen just "to what extent such measures would push groups like Shein to change their business model", adding that fast-fashion retailers may have to start to contend with "consumer fatigue". By: Video by:
"Subtle changes pointing to consumer fatigue" a challenge for fast-fashion retailers, expert says
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