Strictly's Katya lands herself in hot water with BBC bosses as she's accused of flouting rules by using her show fame for personal gain

Strictly's Katya Jones has landed herself in hot water with BBC bosses as she's accused of flouting rules.The Russian dancer, 37, has been warned about being seen to cash in on her Strictly fame for her own personal gain.On Monday, she posted a social media advert for Magic.fit, which sells an AI-powered 'smart mirror' promising personalised workouts.She's partnered with the company to create her own dance programme, where customers can be 'Strictly trained in the comfort of your own home.'However, the BBC chiefs have stepped in because she has used her role on the dance show to flog the mirror.The advert begins with the dancer asking: 'Ever wondered what it's like to train with a Strictly professional?' Strictly's Katya Jones has landed herself in hot water with BBC bosses as she's accused of flouting rules On Monday, she posted a social media advert for Magic.fit, which sells an AI-powered 'smart mirror' promising personalised workoutsShe then shows off the product, which claims to track users as they exercise while giving feedback on their movements.Now insiders say that the move has raised eyebrows at the BBC because stars are not permitted to commercially exploit BBC programmes for personal gain.A source told The Sun: 'There is no problem with Katya having commercial deals, but there are strict rules around using Strictly and the BBC brand to make money.'She was effectively selling people the chance to train with a Strictly professional, at exactly the time Strictly is back on television.'She has been reminded of the rules and told she needs to be much more careful.'Bosses have reportedly asked Katya to edit the video and the related social media copy.A BBC Studios spokesman told the Daily Mail: 'We have clear guidelines around Strictly talent's commercial activities while working with the BBC, and we regularly remind contributors of their obligations in this area.'It comes after Katya revealed what she really said about Lawrence Robb after the camera panned to her following his performance. It comes after Katya revealed what she really said about Lawrence Robb after the camera panned to her following his performance After Lawrence, 34, performed the Paso Doble with Jowita Przystał, viewers noticed Katya turned to new pro Aleksandra Isaeva, and mouthed what they believed was the word 'fit' Ed Balls spoke about the moment on Good Morning Britain on Tuesday and revealed Katya had got in touch with him after he said on the show on Monday 'it was clear she said "he’s fit." Ed then told viewers: 'In my heart of hearts I still think that, but she sent me a WhatsApp and it said "I said fierce".'After Lawrence, 34, performed the Paso Doble to Aperture by Harry Styles with his partner Jowita Przystał, viewers noticed Katya turned to new pro Aleksandra Isaeva, and mouthing what they believed was the word 'fit'.Ed Balls spoke about the moment on Good Morning Britain on Tuesday and revealed Katya had got in touch with him after he said on the show on Monday 'it was pretty clear she [Katya] said "he’s fit."The host, who was partnered with Katya during his stint in the show back in 2016, said Katya had been in touch.Ed then told viewers: 'In my heart of hearts I still think that, but she sent me a WhatsApp and it said "I said fierce".'He added: 'Katya has always told me the unvarnished truth so it must be true.'On Monday's show, Ed had said: 'Knowing Katya, I think she probably said fit.'His co-host Susanna Reid said: 'Here we go! It’s confirmed!'The comment raised eyebrows from fans who had plenty to say on X, such as: 'Did Katya call Lawrence fit???' while another joked: 'Katya looking for another Strictly dalliance.'While others said: '"He's fit"?' and 'Haha Katya mouthing "fit" after Lawrence's dance'.Comments also included: 'What did Katya say?''Did anyone see this with Katya after Lawrence.''Strictly did Katya just mouth "fit"?'Lawrence earned 20 points in total, after getting a four from Craig, fives from Motsi and Shirley and a six from Anton.The actor, who plays Mackenzie Boyd on the soap, is in a relationship with West End performer Pamela Blair.The couple went public with their romance in 2024 at the Bafta Scotland Awards.The first live show of Strictly Come Dancing was full of twists and turns as the viewers finally warmed to the lineup – previously dubbed the 'worst ever' – yet the hosting trio still failed to impress.YouTuber John Nellis, arguably the least known of the contestants and who doesn't even have a Wikipedia page, blew the audience away with his Foxtrot to Ordinary by Alex Warren.Paired with the show's longest-serving professional Katya the pair topped the leaderboard with a score of 31 and are now the bookies' favourites to win the show, with Coral giving them odds of 9/4.STRICTLY COME DANCING 2026: MEET THE CONTESTANTS LACEY TURNER AGE: 38BEST KNOWN FOR?: Playing Stacey Slater on BBC's EastEnders WHY STRICTLY?: 'I'm so excited and terrified at the same time but I've had so many friends do Strictly and I thought it was about time that I plunked up the courage and made my way onto that dance floor.'DELTA GOODREMAGE: 41BEST KNOWN FOR?: Played Nina Tucker in Neighbours and has released eight music albumsWHY STRICTLY?: 'I’ve been incredibly honoured to perform on many different stages throughout my career - from tv, theatre, film sets, to touring my own shows around the world, there is however one stage I’ve never stepped onto and that is the ballroom floor!'CACH MERCERAGE: 25BEST KNOWN FOR?: Won Love Island 2025 and is a TikTok influencerWHY STRICTLY?: 'I have grown up watching the show with my family and am so excited to now be part of the cast. Dancing is a huge passion of mine and I can’t wait to learn Ballroom and do the Foxtrot for the first time!'DAME SARAH STOREYAGE: 48BEST KNOWN FOR?: Britain's most successful Paralympian WHY STRICTLY?: 'Embarking on a new challenge so soon after stepping down as an athlete is hugely exciting.'BETHANY ANTONIA AGE: 28BEST KNOWN FOR?: Plays Lady Baela Targaryen in House of the DragonWHY STRICTLY?: 'I have grown up watching Strictly, and I am so excited to take the challenge on and (hopefully!) learn a new skill.'GRAEME 'THE DOGFATHER' HALLAGE: 59BEST KNOWN FOR?: Hosts Channel 5 series Dogs Behaving (Very) BadlyWHY STRICTLY?: 'I have watched the show for years, so to be a part of it feels like a very exciting challenge, albeit more than a bit nerve-wracking!'TABBY STOECKER AGE: 25BEST KNOWN FOR?: Olympic champion skeleton racerWHY STRICTLY?: 'I’ve had the wildest year of my life so far, so to be rounding it off with a childhood dream of dancing in the Strictly ballroom is surreal and I can’t wait to get stuck in!'MELANIE WALTERS AGE: 64BEST KNOWN FOR?: Playing Gwen West in BBC sitcom Gavin & StaceyWHY STRICTLY?: 'Performing in Pantomime for the last 15 years, my Strictly ‘fix’ has always been watching in a dressing room rather than my front room.' DANI DYERAGE: 30BEST KNOWN FOR?: Winning Love Island and being the daughter of actor Danny DyerWHY STRICTLY?: 'I am so excited to be back in the ballroom this September! I just cannot wait to get my dancing shoes back on and hopefully this time around I can actually make it to week one!'CHRIS APPLETONAGE: 43BEST KNOWN FOR?: Hairdresser to the stars - including Kim Kardashian and Jennifer LopezWHY STRICTLY?: 'I’m thrilled to be joining Strictly and coming home to the UK for this incredible experience. I’ve always believed that the best things happen when you take a chance and try something new.'WILL BESTAGE: 41BEST KNOWN FOR?: Hosts Big Brother and previously TVWHY STRICTLY?: 'I’ve been lucky to do lots of live telly before, but absolutely nothing like this. And I cannot wait!'JAIME WINSTONEAGE: 41BEST KNOWN FOR?: Starring in films such as Kidulthood and Tomb RaiderWHY STRICTLY?: 'I am no stranger to a dance floor, but the ballroom is a whole new world for me.'SHAUN WRIGHT-PHILLIPS AGE: 44BEST KNOWN FOR?: Footballer who played for the likes of Chelsea and Manchester CityWHY STRICTLY?: 'Strictly is definitely outside my comfort zone, but I’m super excited to get started and really looking forward to the challenge!'LAWRENCE ROBBAGE: 34BEST KNOWN FOR?: Plays Mackenzie Boyd on ITV's EmmerdaleWHY STRICTLY?: 'I can't quite believe that I am going to be getting my dancing shoes on this September on one of my favourite shows of all time!'JOHN NELLIS AGE: 33BEST KNOWN FOR?: Face of a popular football-focused YouTube channelWHY STRICTLY?: 'I can't wait to meet everyone, learn a new skill and, hopefully, be much better at family parties by the end of it!'