Strawberries slashed to £1 a pack by major UK supermarket as summer sunshine yields ‘bumper crop’

ALDI shoppers will be able to stock up on strawberries this summer as the supermarket takes advantage of a bumper crop. British farmers growing strawberries have yielded a lot more than they were expecting due to the significant heat and sunshine over the last few months. Aldi shoppers will be able to save almost £1 with the promotion Credit: Getty While this wouldn’t normally seem a problem, this increased yield means farmers need to sell more to ensure the food doesn’t go to waste. Aldi’s latest promotion will mean customers can get the sweet treat for cheaper. Sign up for the Money newsletter Thank you! The supermarket has announced a two-for-£2 deal on British strawberries to “help growers manage a significant flush of fruit due to prolonged summer sunshine”. The German retailer has said customers will save 98p compared to buying two 227g packs at the standard price of £1.49 each. The deal will only run from Friday, August 21 to Wednesday, August 26, in-store, while stocks last. Julie Ashfield, Chief Commercial Officer at Aldi UK, remarked at how this move was ultimately beneficial for everyone involved. She said: “This summer’s sunshine has helped produce a bumper crop of British strawberries, with a large volume expected to ripen at the same time. “By cutting the price, we’re helping our growers sell more juicy British strawberries, while giving customers even better value on a seasonal favourite. Most read in Money “Aldi is making it even easier for shoppers to pick up great-value, seasonal British strawberries, and support our suppliers who will continue to receive the same contracted price for their fruit.” Comment now