Still at the cottage? Don’t worry, the ‘Heated Rivalry’ fleece is finally for sale

Province of Canada, a Toronto-based lifestyle brand, has released a special "Heated Rivalry" fleece following its viral association with Crave’s hit show, where a character wore their apparel. This marks the end of a whirlwind period for the brand, which found itself unexpectedly thrust into the spotlight due to the show’s popularity. The fleece is now available, signaling the commercialization of a quirky social media phenomenon that highlights the powerful intersection of pop culture and fashion.