Starbucks Japan Turns Its Menu Into Blind Box Collectible Plush Charms With the "Joyful Capsule" Series

Starbucks Japan is stepping into capsule-toy territory for the first time with the Starbucks Joyful Capsule, a run of palm-sized plush charms shaped like the chain's most recognizable menu items. Sold through blind capsules under the concept "Starbucks Charm with Warmth," the collectibles arrive August 2, a date the company marks as the anniversary of its arrival in Japan.The concept plugs directly into one of Japan's most entrenched retail rituals. Gachapon, the capsule-toy vending machines tha...