Spotify to slap 'AI Persona' badges on AI-generated artist profiles

Artists ‌can disclose that their profile represents an AI Persona through Spotify for Artists [File] | Photo Credit: REUTERS Spotify said on Tuesday it would begin adding “AI Persona” ​badges to some profiles from mid-September to ‌give listeners more transparency about ​whether the artist behind the ⁠music was a real person.Listeners have expressed concerns about artist profiles that appear ‌human but instead represent AI-generated personas, the media streaming platform ‌said.Spotify will display the ‌badge ⁠on banners and About sections ⁠in artist profiles, as well as in Search and on track rows across playlists.Starting ​Tuesday, artists ‌can disclose that their profile represents an AI Persona through Spotify for Artists.Spotify will also review ‌profiles whose public identity appears to ​represent photorealistic AI-generated imagery.Spotify said it will exclude ⁠AI Personas from editorial and algorithmic recommendations by default unless users follow those ‌artists.Artists whose profiles are flagged by Spotify’s review team will be notified and given an opportunity to self-disclose or appeal, it said.Listeners will also be ‌able to see whether an artist transparently ​shared that they were an AI Persona or whether Spotify identified ⁠the profile through its own review.⁠Spotify added that the badge will be based on ‌an artist’s public identity and not how the music was made. Published - August 12, 2026 09:58 am IST