Spotify renews lucrative multiyear Joe Rogan podcast deal

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Photo by Cindy Ord/Getty ImagesSpotify Technology SA has renewed a multiyear licensing agreement with Joe Rogan, the world’s most popular podcaster.THIS CONTENT IS RESERVED FOR SUBSCRIBERS ONLYSubscribe now to read the latest news in your city and across Canada.Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman, and others.Daily content from Financial Times, the world's leading global business publication.Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.Daily puzzles, including the New York Times Crossword.SUBSCRIBE TO UNLOCK MORE ARTICLESSubscribe now to read the latest news in your city and across Canada.Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman and others.Daily content from Financial Times, the world's leading global business publication.Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.Daily puzzles, including the New York Times Crossword.REGISTER / SIGN IN TO UNLOCK MORE ARTICLESCreate an account or sign in to continue with your reading experience.Access articles from across Canada with one account.Share your thoughts and join the conversation in the comments.Enjoy additional articles per month.Get email updates from your favourite authors.THIS ARTICLE IS FREE TO READ REGISTER TO UNLOCK.Create an account or sign in to continue with your reading experience.Access articles from across Canada with one accountShare your thoughts and join the conversation in the commentsEnjoy additional articles per monthGet email updates from your favourite authorsSign In or Create an Account“The partnership with Spotify has been an amazing fit, and they’re incredible to work with,” Rogan said in a statement from Spotify. “I’m extremely happy and excited to continue with them for years to come.”The pact, similar to Rogan’s previous deal with the streaming service, is worth about US$250 million, the Wall Street Journal reported, citing unnamed people familiar with the matter. Spotify didn’t immediately respond to a request for comment about the terms of the deal.This advertisement has not loaded yet, but your article continues below.The Joe Rogan Experience is the world’s most popular podcast, with 18 million followers, according to Spotify. The show has topped Edison Research’s list of the most listened-to podcasts in the United States since tracking began in 2019.Breaking business news, incisive views, must-reads and market signals. Weekdays by 9 a.m.By signing up you consent to receive the above newsletter from Postmedia Network Inc.A welcome email is on its way. If you don't see it, please check your junk folder.The next issue of Posthaste will soon be in your inbox.We encountered an issue signing you up. Please try again“Joe has built something incredibly enduring, and his show continues to resonate with a massive global audience because there’s simply nothing else like it,” said Jordan Newman, Spotify’s head of content partnerships. “Spotify’s podcast business has grown alongside JRE over the years, and we’re excited to keep building on that partnership for years to come.”The Joe Rogan Experience features Rogan interviewing friends and guests ranging from comedians, athletes, actors and musicians, to authors, scientists, entrepreneurs and others. The show has been instrumental in shaping the long-form video podcast format. The show has more than 2,500 episodes, which average two to three hours in length, and has become a destination for wide-ranging conversation.Rogan’s show also became a platform popular with young men that became known as the “manosphere.” But the host’s own politics, spanning both sides of the political divide, have often drawn scrutiny. Rogan has been a fan of Vermont independent Senator Bernie Sanders, and also interviewed and endorsed President Donald Trump before the 2024 election.This advertisement has not loaded yet, but your article continues below.Rogan has worked with Spotify since 2020 and it exclusively sells the ads on his show. Originally, his podcast was only available on the Swedish streaming service, but was later also put on other platforms, like YouTube.In recent years, Spotify has reduced the number of podcast deals it signs and has instead focused on encouraging video-first creators to distribute their programming on the platform. Rather than selling ads for those programs, the company pays creators based on the time users spend consuming their shows.When Spotify first started working with Rogan, it was on track to spend over US$1 billion on podcast-related acquisitions and licensing deals.We apologize, but this video has failed to load.This advertisement has not loaded yet.Notice for the Postmedia NetworkThis website uses cookies to personalize your content (including ads), and allows us to analyze our traffic. Read more about cookies here. By continuing to use our site, you agree to our Terms of Use and Privacy Policy.