Sound & Sole: Lost Frequencies, Miss Monique, and NOVAH Lace Up the Tomorrowland WR1

There's a version of Tomorrowland that ends when the last set does — the grounds emptied, the stages struck, the weekend folded into memory. And then there's the version the festival has spent fifteen years building in the other direction: out past the gates, into fragrances and homeware and, now, footwear. The WR1 is the festival's first-ever sneaker, unveiled at Tomorrowland Belgium 2026 ahead of a global release this September. A sculptural, nature-referencing runner — its flowing lines and l...