Sony launches new Ult party speakers in India ahead of festive season, check what's new

Festive season is here, and if you’re planning house parties or looking to upgrade your party setup, Sony has expanded its Ult speaker lineup in India. The new lineup includes the Ult Tower 5, Ult Tower 7 and Ult Tower Max. The three speakers are part of the second-generation Ult lineup and focus on powerful bass, louder sound and a more immersive party experience. Sony is positioning the new speakers for different party setups, including smaller gatherings to larger outdoor events. According to the company, the new Ult speakers are built around what it calls its Ult Power Sound technology and come with features such as Sound Field Optimisation, which adjusts the sound based on the surrounding environment. The Ult Tower 5 and Ult Tower 7 have built-in batteries, making them easier to move around, while the larger Ult Tower Max is designed for bigger gatherings. All three speakers also offer features aimed at DJs and karaoke users, including dedicated inputs, microphone support and multi-speaker connectivity. Let’s take a closer look at the new speakers.Sony Ult Tower 5 featuresStarting with the Ult Tower 5, the speaker delivers 300W of sound output and features a 230mm woofer, two tweeters and Ult Duct technology. Sony says it can deliver up to 20 hours of battery life and comes with an IPX4 rating. It can be placed vertically or horizontally and has four handles for easier portability. The speaker also gets 56 LEDs with Beat, Wave and Mellow lighting modes. Connectivity options include Bluetooth 5.3, USB-C, USB-A, RCA, XLR In/Out and a microphone input. It also supports karaoke, Stereo Pair, Party Chain by Aura Cast and low-latency DSP. Sony Ult Tower 7 featuresThe Ult Tower 7 steps things up with 420W sound output and a 280mm woofer, rear tweeter and front-and-rear speaker array with two midrange units and four tweeters. Sony says it delivers 360-degree party sound and supports Ult1, Ult2 and Live Flat modes, along with Live Sound and a 10-band EQ. It offers up to 30 hours of battery life, IPX4 water resistance, four handles and rear wheels for easier transport. It also gets 72 LEDs, XLR/RCA DJ input, USB-C connectivity, wired multi-speaker chaining and karaoke controls. Ult Tower Max featuresAt the top of the lineup is the Ult Tower Max, which delivers 2,150W of power through three 280mm woofers, two midrange units and four tweeters. It supports 360-degree sound, Ult1, Ult2 and Live Flat modes, a 10-band EQ and Sound Field Optimisation. The speaker also gets XLR/RCA DJ input, USB-C, wired multi-speaker and stereo pairing, along with karaoke controls. Its design includes four handles, side wheels, support for vertical and horizontal placement and 100 LEDs. The speaker is for users who want a more powerful setup for larger house parties, outdoor gatherings or events where a single speaker needs to fill a bigger space. Sony Ult speakers price and availability in IndiaAs for the price, the Ult Tower 5 is priced at Rs 34,990, while the Ult Tower 7 costs Rs 49,990 and the Ult Tower Max is priced at Rs 1,39,990.The Ult Tower 5 and Ult Tower 7 will be available in the market from October 8, while the Ult Tower Max will go on sale from November 15. The speakers will be sold through Sony retail stores, including Sony Centre and Sony Exclusive stores, as well as Amazon. Sony is also offering launch benefits. Buyers of the Ult Tower Max get a Dual Wireless MIC worth Rs 19,990, along with cashback of up to Rs 15,000. The Ult Tower 7 gets Rs 4,999 cashback, while the Ult Tower 5 comes with Rs 3,000 cashback. - Ends