Soft toy maker Jellycat sues Morrisons over ‘inferior’ copycat plant plushie the store chain refused to axe

SOFT toy maker Jellycat is suing Morrisons over a copycat plant plushie the store chain refused to axe, The Sun can reveal. An upcoming High Court case centres on a succulent in a grey pot from its Amuseables range which it claims the store chain has ripped off. Soft toy maker Jellycat is suing Morrisons over a copycat plant plushie the store chain refused to axe Morrisons’ version is in a fawn container with ‘I’d always pick you’ on the side Morrisons’ version is in a fawn container with “I’d always pick you” on the side. Jellycat’s lawyers say it creates no different “overall impression” and is of “inferior quality”. Sign up for the Money newsletter Thank you! They add Morrisons kept selling the £2.50 to £4 toy — Jellycat’s ­version costs from £15 — “despite pre-action correspondence”. Jellycat says it will demand substantial compensation, an injunction and the destruction or surrender of allegedly infringing products. The Sun previously revealed Jellycat planned to take action over alleged copycats. Morrisons has also sold plushies including an £8 “Mummy and Me” kangaroo, a pug and a unicorn. They are not part of the current infringement claim. The case forms part of wider legal action by Brit firm Jellycat against alleged copycats, with separate proceedings against Next and toy store Hamleys. Most read in Money Aldi agreed to stop selling a £4 stuffed dragon after a dispute with Jellycat. Morrisons has declined to comment on the legal action. Comment now