Smoking is having a cultural comeback. My dad's death will never make cigarettes cool.

The resurgence of smoking as a cultural trend is deeply unsettling for many, especially those who have lost loved ones to smoking-related illnesses. The author shares a personal story about his father's death from lung cancer, emphasizing that no amount of trendiness can make cigarettes less dangerous. This highlights the broader issue of public health versus cultural trends, showing why it's crucial to keep the risks of smoking in focus despite any attempts to normalize it.