SMBs are acting on financial advice from AI chatbots — before talking to their accountant, as experts warn 'that pressure is only going to grow'

A significant shift is occurring in how small and medium-sized businesses (SMBs) in the UK approach financial decisions, with 70% now consulting AI chatbots before discussing matters with their accountants. This trend indicates a growing reliance on automated tools for immediate, accessible financial advice, prompting traditional accountants to up their game with more strategic, proactive advice. Experts are concerned that the pressure on accountants will only intensify as businesses increasingly turn to AI for guidance, signaling a broader transformation in how financial services are delivered and consumed.