Small durians draw Japanese importers

Japanese importers are showing a growing interest in small Thai durians, signaling a shift in demand for this exotic fruit in the Japanese market. This trend emerged during the Thaifex-Anuga Asia 2026, where premium agricultural products secured orders totaling over 334 million baht. The increasing demand for small durians highlights a potential boost for Thai farmers and the agricultural sector, as it caters to changing consumer preferences in Japan, where traditional durians are now being complemented by smaller, more manageable varieties. This development could lead to expanded trade relations and greater economic benefits for Thailand's agricultural industry.