Tom RaynelMultimedia Business Reporter·NZ Herald·27 Sep, 2026 06:00 PM4 mins to readDane Watson, founder of Outdoors Society, has big plans for the business but has a clear desire to maintain the brands core values.Dane Watson, founder of Outdoors Society, has big plans for the business but has a clear desire to maintain the brands core values.Dane Watson, founder of Outdoors Society, talks to Tom Raynel about managing two distinct brands and the community they’ve been able to build as a result. Every Monday, we interview a small-business owner. This is now a regular feature of NZME’s editorial campaign, On The Up,
Small business: Outdoors Society founder Dane Watson plans Moreporks and Goodlids stores
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