Skincare mogul Susie Ma reveals she's returning to Dragons' Den for the 2027 series after impressing bosses with her debut on BBC show

Skincare mogul Susie Ma has announced she is returning to Dragons' Den in 2027, after impressing with her debut on the BBC show earlier this year.The businesswoman, 37, founded the beloved brand Tropic Skincare when she was just 15, and has remained at the helm of the £68million business as its CEO for more than 20 years.Susie will appear in every episode of the new series, joining Peter Jones, Deborah Meaden and Steven Bartlett to back the next generation of entrepreneurs.Each episode will also feature one of the following special guests: REFY co-founder Jenna Meek, Gary Neville the former footballer or Jamie Laing – who brings his entrepreneurial flair to the Den for the first time.An entrepreneur at heart, Jamie is the co-founder of podcast production company Jampot Productions and co-founder of Candy Kittens, which has grown into one of Europe's fastest-growing confectionery brands. In 2025, Jamie and the Candy Kittens Group acquired graze, further expanding his footprint across the food and consumer space. Meanwhile Susie first launched her skincare business with 50 jars of homemade body scrub sold at Greenwich Market, and it has now grown into a nationwide brand.She said: 'I'm so excited to be returning. 'I loved the experience last time, but what's really drawn me back is the opportunity to discover and back founders who are doing things differently – particularly those who may not always get the investment or opportunities they deserve. Skincare mogul Susie Ma has announced she is returning to Dragons' Den in 2027, after impressing with her debut on the BBC show earlier this yearThe businesswoman founded the beloved brand Tropic Skincare when she was just 15, and has remained at the helm of the £68 million business as its CEO for more than 20 years 'After more than 20 years of building Tropic, I've seen first-hand that business can be a powerful force for good. 'For me, it's about balancing the head and the heart: the numbers and the opportunity have to stack up, but I'm also looking for founders with a clear sense of purpose and the ambition to create something that has an impact beyond the bottom line.'I know how powerful it can be when someone believes in you and your vision, and I'm really excited to have the chance to give that belief to the next generation of entrepreneurs.'Dragon's Den returned to screens in August after a hiatus over the summer, but its comeback failed to impress viewers. Newcomers Jenna Meek and Susie sparked a mixed response from fans, who also complained that the quality of pitches had gone downhill.Susie confirmed she would appear as a guest judge for season 23 in a social media statement last October, adding she hoped to 'back the old', while Jenna – who quit her job as a product developer at Burberry in 2015 – made her debut earlier this year.'This isn't the same without Sara and Touker,' another added, after Touker confirmed he quit the show 'after 10 extraordinary years' in a statement on social media. Fans also lamented that the products were quite 'samey' to previous seasons, as the Dragons heard pitches for a 'powder to liquid' shampoo and conditioner, a traditional sweets shop, a spice company selling 'high-quality blends' and a sustainable travel company. Susie will appear in every episode of the new series, joining Peter Jones, Deborah Meaden and Steven Bartlett to back the next generation of entrepreneurs Each episode will also feature one of the following special guests: REFY co-founder Jenna Meek, Gary Neville the former footballer or Jamie LaingOne unimpressed viewer wrote: 'Watching this again after missing [the] last couple of series and it all feels very samey... hair care, spicy food mixes, sustainable travel. I had not seen the sweet shop idea before on the show, but have seen those sort of sweet shops on high streets.' 'Shampoo, sweets and food', another summed up the pitches. 'Where are the inventors and real entrepreneurs?' It comes after Touker penned an emotional message announcing his departure from the BBC show after a decade as a Dragon. Touker – who joined the show for series 13 – has 50 years of retail and manufacturing experience and is best known for owning Hawes & Curtis and womenswear brand Ghost.Explaining he was ready to 'pass the torch,' Touker said: 'It has been an immense privilege to sit in that chair, to meet so many passionate and talented entrepreneurs and to invest in business and people I truly believed in.'The show gave me a platform not only to invest in leading British founders and companies but to share hard-won wisdom built over decades in business - and I hope that, in some small way, I made a difference to those who stood opposite me.'At 72, I find myself reflecting on what matters most. I am proud of every deal made, every pitch challenged and every founder I had the honour of backing.'But I firmly believe that great institutions must evolve, and it is time for new blood to take my seat in the Den and bring their own vision to this brilliant show.'Stepping back from Dragons will give me more time to mentor the entrepreneurs I have invested in and to give back the 50 years of business experience I have accumulated.'If I can help the next generation avoid the pitfalls I've faced, seize the opportunities almost missed and build businesses they are truly proud of, then that will be the most rewarding chapter of my career yet.'To the BBC, to my fellow Dragons past and present, to the production team and above all to the entrepreneurs who dared to walk through those doors - thank you.'It has been one of the great joys of my career: The fire in the Den burns on. I simply pass the torch,' he concluded. His final Dragons' Den episodes will air throughout this season, Touker confirmed, adding that 'fans of the series can still catch me in action one last time'. Touker began his retail career at the age of 18 and soon established a clothing manufacturer supplying to some of the biggest names in the UK.Born in Famagusta, Cyprus, Touker moved to the UK with his family in 1958 at the age of five before settling in Bermondsey, London.After leaving school, the businessman took up a job at an accounting firm, before starting his own fashion business in the early 1980s.He soon started supplying high-street mainstays including Marks & Spencer before going on to acquire a series of major clothes retail businesses.The fashion entrepreneur, who is worth an estimated £200million, now lives in a £20million modernist house in south London.