Skift Capital Allocation Brief: A New Quarterly Read on Where Travel’s Money Goes

Skift Take M&A, venture money, buybacks, take-privates, a free quarterly read on all the capital moving through travel, what it means, and a first look at the decision intelligence Skift is building. Every travel company of any real size answers the same question every quarter/half/year: where does the next dollar go? Into a deal, a fleet, a system, a marketing budget, a buyback? That's what capital allocation means, stripped of the jargon...and tracking it tells you more about where the industry is headed than any visitor forecast. Today we’re launching the Skift Capital Allocation Brief, a free quarterly report