SiriusXM Names Tubi CEO Anjali Sud New Leader

SiriusXM CEO Jennifer Witz is stepping down from the role with Tubi CEO Anjali Sud set to take over. Sud, who has been a board member of SiriusXM since March 2025, will take over starting Jan. 1, 2027. Witz made the decision to step down after about 25 years at the company. She will remain in an advisory role through the end of 2027. Sud announced her departure from Tubi last week, after Fox’s acquisition of Roku was complete. Sud has served as CEO of the Fox-owned Tubi since 2023, and has helped grow the free streaming business into a bigger contender in the entertainment marketplace, with more than 110 million monthly active users, and expanded the service globally. Sud joined Tubi after serving as CEO of Vimeo, where she took the company public and led its transformation into a profitable, global video platform with 300 million users. She previously held various positions in e-commerce, finance, and media at Amazon and Time Warner. “Anjali has built some of the most successful consumer entertainment platforms. In her previous roles, she scaled audiences, expanded platforms, and led businesses supported by both advertising and subscription models. As a member of our Board, she has intimate knowledge of our business and strategy. With her digital media experience, CEO-level success, and Board perspective, we are confident Anjali will hit the ground running and build on our momentum as we continue to execute against our objectives. We believe she will be an outstanding CEO for SiriusXM,” said Greg Maffei, Chairman of the Board. “I am honored to lead SiriusXM in its next chapter,” said Sud. “Premium audio experiences will be more important than ever to the future of entertainment, and I believe SiriusXM can evolve to lead that future. Since joining the Board, I have gained a deeper appreciation for the Company’s strengths and potential. I look forward to working with the team to execute with ambition and expand value for our subscribers, advertisers, artists, creators, talent, partners, and shareholders.” She joins SiriusXM after Witz’s long tenure, with the CEO saying that “now is the time for a transition.” Witz also did not take the stage at SiriusXM’s event for advertisers in early October. Under her tenure, SiriusXM has worked to cut down on subscriber churn, with the base largely holding steady at 33 million, as of the third quarter. The company, which also owns Pandora, has also been working to expand its audience and advertising base, signing big podcast talent, including Jason Bateman, Will Arnett and Sean Hayes’ SmartLess and Alex Cooper’s Call Her Daddy, and signing a new deal to represent audio ad sales for YouTube’s audio-first inventory in order to remain competitive with other streaming platforms. The company has also retained Howard Stern, despite rumors of his retirement. However, Witz also led the launch of a SiriusXM streaming app, to reach listeners beyond the car, which did not take off as anticipated, and the company transitioned back to car listening, as well as enacted rounds of cost-cutting measures amid “marketplace headwinds.” “Leading SiriusXM has been the most meaningful experience of my career,” Witz said. “I am particularly proud of what our team has accomplished in strengthening the subscriber experience, expanding our advertising business, and unlocking greater value across our broader portfolio. I firmly believe that SiriusXM is on a strong path and that now is the time for a transition. Anjali brings the perspective, leadership, and understanding of the business needed to guide the Company forward. While I will be leaving my role as CEO, I’ll remain a lifelong subscriber and supporter of SiriusXM.”