SiriusXM Names Former Tubi CEO Anjali Sud As New Chief Executive, Jennifer Witz Steps Down

SiriusXM has tapped Tubi CEO Anjali Sud as its new chief executive, effective January 1. Current chief Jennifer Witz is stepping down. News that Sud would depart Tubi came Friday as parent Fox Corp. closed its $22 billion acquisition of Roku, shuffling its org chart. Anjali has SiriusXM ties having served as an independent director on the board since 2025 and will remain a director following her appointment. She brings extensive experience in digital media, streaming, technology, and advertising-supported and subscription-based businesses, as well as a proven record of building leading entertainment platforms. At Tubi, she led a rapid expansion, boosting its audience to more than 110 million monthly active users, scaling revenue and driving profitable growth. “Anjali has built some of the most successful consumer entertainment platforms. In her previous roles, she scaled audiences, expanded platforms, and led businesses supported by both advertising and subscription models,” said SiriusXM Chairman Greg Maffei. Watch on Deadline As a member of our Board, she has intimate knowledge of our business and strategy. With her digital media experience, CEO-level success, and Board perspective, we are confident Anjali will hit the ground running and build on our momentum as we continue to execute against our objectives. We believe she will be an outstanding CEO for SiriusXM.” “I am honored to lead SiriusXM in its next chapter,” said Sud. “Premium audio experiences will be more important than ever to the future of entertainment, and I believe SiriusXM can evolve to lead that future. Since joining the Board, I have gained a deeper appreciation for the Company’s strengths and potential. I look forward to working with the team to execute with ambition and expand value for our subscribers, advertisers, artists, creators, talent, partners, and shareholders.” Maffei also thanks Witz, who has been at Sirius for 25 years, as CEO for the past six. “Her efforts include expanding in-car penetration, solidifying its premium, content-led subscription business with record-high customer satisfaction and record-low churn, securing an exclusive advertising partnership with YouTube, and building one of the nation’s leading podcast networks … Jennifer is leaving SiriusXM with a strong foundation, and we are grateful for her leadership.” Sud has served as Tubi CEO since 2023. Under her leadership, the business scaled to more than 110 million monthly active users, expanded globally, and established itself as a leading entertainment destination. Prior to Tubi, she served as CEO of Vimeo, where she took the company public and led its transformation into a profitable, global video platform with 300 million users. Before that, she held various positions in e-commerce, finance, and media at Amazon and Time Warner. Sud serves on the Board of Directors of Dolby Laboratories and Change.org.