Singapore Airlines launches latest version of cult-favourite mascot Beary
AI Summary
Singapore Airlines has refreshed its iconic mascot, Beary, with a new gender-neutral version called Beary 3.0, decked out in a Garden City outfit and traditional batik motif sunhat. This version is available for young travelers in premium cabins who request it, marking a modern twist on the beloved character. The update reflects the airline's efforts to appeal to a broader, more inclusive audience, highlighting their commitment to contemporary trends in customer engagement and brand identity.
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