Shreddies officially launches brand-new cereal flavour in UK supermarkets for first time in years

CEREAL fans are in for a treat after Shreddies announced a new flavour for the first time in four years. The surprising new flavour has already hit selected supermarkets and fans are delighted. The last time Shreddies added a permanent flavour was The Honey One in 2022 Credit: Alamy Stock Photo The exciting new flavour marks the newest innovation from the cereal company Credit: SHREDDIES Shreddies has revealed it is adding Peanut Butter flavour to its range. The last time it added a permanent flavour was The Honey One in 2022. Sign up for the Money newsletter Thank you! Also being added this month are Shredded Wheat Happy Heart and Shredded Wheat Active. The exciting new flavour marks the newest innovation from the cereal company. Fans have already expressed their delight at the Shreddies Peanut Butter option. One person posted on Facebook: “OMG – they out yet?!” Another person wrote: “Need to look out for these.” A third person added: “I really wanna try these.” Most read in Money Sarah Fordy, head of marketing, Nestlé Cereals UK & Ireland, said the new flavours offer a “delicious new twist” to the range. She added: “We’re delighted to be expanding two of Britain’s best-loved cereal brands.” Shreddies Peanut Butter flavour is available in select retailers now, while Shredded Wheat Happy Heart and Shredded Wheat Active will be available in selected stores from August 24. The launch coincides with the brand’s 100th anniversary in the UK. Comment now