Service gaps are limiting embedded finance growth, Equals and Visa Consulting research reveals

The study by Equals and Visa Consulting & Analytics highlights a significant issue: embedded finance providers are encountering service gaps that are stalling growth and causing unnecessary revenue losses. This means that while there's a growing demand for seamless financial services within apps, providers are falling short in meeting these needs, which could hinder broader industry expansion. Understanding these gaps is crucial as it points to areas where improvements are needed to fully harness the potential of embedded finance.