See the Confirmed Speakers for Skift Creator Summit 2026

Skift Take Creator-led demand moves across every seat in travel and sits fully inside none of them. The confirmed Creator Summit roster puts the operators who each own a piece of that path in one closed room on September 22. Every travel company can now see creator-led demand working, and still no single team owns it end to end. The brand sees the spend, the platform sees the click, the affiliate rail sees the payout, the creator sees the audience, and no one seat sees the whole path from a video to a booking. The Summit brings those vantage points onto one stage, and that is the reason to be in the room. Skift Creator Summit, presented by Meta, is a closed-door working session, built for people who own an outcome rather than an opinion. What is confirmed now is who is bringing which piece of the path. Who’s Speaking at Skift Creator Summit The roster spans the full path creator-led demand travels, and each session hands the floor to the operators who live it. Nathan Rosenberg, CMO, Virgin Voyages, and Connor Smith, SVP Global Brands, IHG Hotels & Resorts, open on matching brand, platform, and creator at scale. Evan Frank, Co-Founder, Fora, whose advisor network runs on creator-style trust, closes on where creators take travel next. Mallory Kuenzi, Senior Director, Creators & Social, Expedia Group, and Ross Borden, CEO, Matador Network and GuideGeek, take on the problem the whole channel is stuck on, proving impact. Sanjay Bhatia, Director, Head of Industry for Travel, Auto & Experiences at Meta, frames what AI is about to do to creator targeting and commerce. Dan Holowack, CEO, CrowdRiff, makes the case for local creators as owned marketing infrastructure, and Oneika Raymond, the travel journalist and host, brings the read from the creator side of the table. The agenda also includes a dedicated Skift Research and executive roundtables. This Room Is for Operators The format is participatory by design. Attendance is reviewed for role and budget authority, and the seats go to the teams that own creator spend and the outcomes it drives: in-house brand teams running paid social, creator and influencer, or social and content strategy at OTAs, hotels, cruise lines, and airlines, alongside the agencies that plan and buy that spend for them. If you own a piece of that path, the value is the half-day you spend comparing notes with the operators who own the pieces next to yours. The application decides who is at the table.