Scoop: Senate GOP makes massive bet on streaming

Senate Republicans are pouring unprecedented funds into streaming and social media platforms, with the Senate GOP super PAC tripling its spending to over $200 million this election cycle. This shift is notable because it highlights the growing influence of these digital mediums in political advertising, where super PACs can more precisely target voters. The increased spending on streaming suggests a strategic move to leverage these platforms for more flexible campaigning, even as they grant more control to the platforms themselves over ad rules and voter reach.