Samsung has revealed the prices of its 2026 OLED TVs, and it's clearly gunning for LG

(Image credit: Future) Five distinct OLED ranges, including the flagship S99HSizes from 42 inches to 83 inches, depending on the modelFrom £1,299Samsung has revealed the UK pricing for its 2026 OLED TVs, and they're very similar to the equivalent LG OLED TVs.LG's C6 prices start at £1,299 for the 42-inch model, and so do Samsung's for its very impressive S90H model. And other sizes are competitively priced, too.There are five models in the range: the S85H, S90H, S93H, S95H, and S99H. And the available sizes range from 42 inches (S90H and S93H) to 83 inches (S90H, S93H, and S99H).The higher the model number, the higher up it is in the range, so the S99H is the flagship OLED here. It delivers very high peak brightness — close to 4,500 nits — and features Samsung's new Floating Layer bezel design. It also has Pantone Validated ArtfulColor for more accurate reproduction of artworks, and it brings the Art Store across to OLED.Three of the OLEDs in the 2026 range come with Samsung's Glare Free technology, which was previously only available on the S95H; this time, it's on the S99H, S95H, and S90H.The S99H, S95H, and S90H all feature AI Football Mode just in time for the World Cup, and they also have Samsung's Ultimate Gaming Pack. That combines Motion Xcelerator 165Hz, VRR, and fast-access gaming tools.All models can be found at various retailers in the UK and on Samsung's own website.Sign up for breaking news, reviews, opinion, top tech deals, and more.Here's how the prices stack up, and how they compare to LG's C6.LG C6 prices for 202642-inches: £1,29948 inches: £1,39955 inches: £1,79965 inches: £2,59977 inches (as C6H): £3,59983 inches: (as C6H): £4,799As you can see from the following prices, Samsung has priced its OLED range very similarly. That adds to the pressure on LG, we're already seeing from the likes of TCL, whose SQD TVs promise close-to-OLED performance for a lot less money.Samsung S99H 4K OLED TV (Image credit: Blue Pixl Media)55 inches: £2,49965 inches: £3,29977 inches: £4,29983 inches: £6,099Samsung S95H 4K OLED TV (Image credit: John Archer)48 inches: £1,79955 inches: £2,39965 inches: £3,19977 inches: £4,199Samsung S93H 4K OLED TV42 inches: £1,29948 inches: £1,39955 inches: £1,79965 inches: £2,59977 inches: £3,59983 inches: £ tbcSamsung S90H OLED TV (Image credit: 20th Century Studios / Future)42 inches: £1,29948 inches: £1,39955 inches: £1,79965 inches: £2,59977 inches: £3,59983 inches: £4,799Samsung S85H 4K OLED TV48 inches: £1,39955 inches: £1,69965 inches: £2,49977 inches: £3,19983 inches: £3,699Thinking of buying a new TV?Try our TV size and model finder! You tell it how far you sit from your TV, we'll tell you what size to buy based on viewing angle advice from image quality experts, and we'll recommend our three top TVs at that size for different prices. Follow TechRadar on Google News and add us as a preferred source to get our expert news, reviews, and opinion in your feeds. Contributor Writer, broadcaster, musician and kitchen gadget obsessive Carrie Marshall has been writing about tech since 1998, contributing sage advice and odd opinions to all kinds of magazines and websites as well as writing more than twenty books. Her latest, a love letter to music titled Small Town Joy, is on sale now. She is the singer in spectacularly obscure Glaswegian rock band Unquiet Mind.