Salesforce is planning to buy AI marketing company Braze, sending BRZE shares surging 50%

A move announced by the software-as-a-service giant Salesforce (NYSE: CRM) is sending the stock price of a relatively unknown AI marketing firm surging this morning. Here’s what you need to know. What’s happened? On Tuesday morning, Salesforce announced plans to acquire digital marketing firm Braze (Nasdaq: BRZE) for about $5.66 billion. According to the terms of the deal, Salesforce will pay Braze Class A common stockholders $47.50 in cash per share. Braze’s AI-powered multichann...