Sainsbury’s unveils three new chocolate bars to rival M&S and Tony’s Chocolonely

Sainsbury’s has come up with three new chocolate bars (Picture: Sainsbury’s) These days, chocolate bars are increasingly packed to the rafters with flavour. It’s no longer just caramel, but sweeties and popping candy, too. M&S is no stranger to this concept, having coined sweet treats including The Big Daddy, which, retailing for £7.50, is 300g worth of decadence: peanut butter, caramel, and roasted peanut pieces. Then, there’s the unforgettable Cadbury’s Dairy Milk Marvellous Creations, which comes with creamy milk chocolate, fruit-flavoured jellies, and popping candy, all guaranteed to make your tongue fizz. And, of course, who could forget Tony’s Chocolonely? Popcorn Crunch, the Milk Chocolate Gooey Caramel Sea Salt Crunch, the Creamy Milk Chocolate Ganache, and the Milk Rice Crispy Caramel? Say no more. Now, Sainsbury’s has taken its hand to the funky chocolate market. They’ve been described as ‘unapologetically indulgent’ (Picture: Sainsbury’s) The Milk Chocolate Twists come in colourful packaging, and three flavours: Candied Orange, Crispy Butter Biscuit and Popping Candy Shortcake, Brownie Pieces, Crunchy Caramel and Salted Butter Caramel Crunchy Caramel, Rice Krispies, Jellies and Roasted Corn The 140g bars retail for £2.75 a pop, and the product listing for the Brownie and Caramel edition on the Sainsbury’s website says ‘this bar isn’t here to blend in.’ It’s also been described as ‘unapologetically indulgent,’ and finding the ‘sweet spot of classic comforts’. The bars mark a new venture for Sainsbury’s as at the moment, the supermarket has only released simpler own-brand bars, including toffee biscuit, chewy caramel, and nutty nougat. The innovations have already made their way to the NewFoodsUK Facebook page – and shoppers are pretty excited. Ask Metro Use AI to go deeper into the stories you care about – powered by Metro and trusted publications. Paula Bowen said they were ‘similar to the ones in M&S,’ while Nicole Pomfrett gave a convincing ‘hell yeah.’ Over on Instagram, @mary.monk.art said it ‘sounds like Dairy Milk Marvellous Creations but better,’ while @lauraj_greenhome described the bars as ‘interesting.’ Meanwhile, @deano_bs said he was ‘def gonna try the dark choccy one,’ while @demthesheriff simply wrote, ‘yummy.’ Fans have compared them to M&S and Tony’s Chocolonely (Picture: Sainsbury’s) Elsewhere in the chocolate world, one ‘unbelievable’ chocolate bar from the 1980s has recently made a comeback. Do you remember Moro? Shoppers have spotted a chocolate bar with the very same name on shop shelves across the UK once more. Bargain retailer B&M is currently selling Cadbury Moro Gold bars for 80p each. And while these have been imported from Australia, they’re reminding shoppers of a long-lost Irish sweet treat. Speaking of retro treats, After Eight chocolate has recently introduced a new flavour after 64 years – with absolutely no mint in the mix. After Eight now comes in an orange flavour, and it’s permanent. They’re retailing for £2.75 a pop (Picture: Sainsbury’s) The 200g pack retails for £4 at both Morrisons and Tesco, and if you’ve got a Clubcard for the latter, it’ll be a cheeky £2.50. They’re the same thin, chocolatey squares we know and love, but with a zesty orange fondant inside, rather than a minty kick. And if Christmas is already on your lips, there’s one festive item shoppers are keen to get their hands on now to avoid missing out. The Big Mix at Marks & Spencer went viral last year, after people claimed the chocolate tin was ‘better than Quality Street’ – and it looks set to be just as popular in 2026. The Big Mix from M&S costs £7 for a 650g carton or £12 for a 1.2kg tin and features a mix of 10 different sweets in colourful wrappers, suitable for vegetarians. Deals of the Day Cold mornings are coming and this is the dressing gown I want to live in Most of us aren't getting enough fibre – this easy supplement could change that My honest review of the new UKLash Lash Lift Gel Kurt Geiger's new Notting Hill collection is a love letter to London's chaotic weather Dyson fans are swapping to this Hoover vacuum-mop that washes floors as it cleans The selection includes Salted Caramel, Coffee Truffle, Hazelnut in Caramel, Cream Toffee, Milk Crème, Caramel Fudge, Strawberry Crème, Orange Crème, Biscuit in Caramel and a Butterscotch Éclair. Do you have a story you’d like to share? Get in touch by emailing MetroLifestyleTeam@metro.co.uk Arrow MORE: Cheap 59p supermarket tomato soup officially crowned better than Heinz and M&S Arrow MORE: Walkers unveils 2026 Christmas crisps — with discontinued flavour returning after 5 years Arrow MORE: UK supermarkets are holding major merger talks — what does this mean for shoppers? The Slice Your free newsletter guide to the best London has on offer, from drinks deals to restaurant reviews.