S. Korea's exports of K-pop albums hit record high of US$257.48 mln in H1

South Korea's export of K-pop albums reached an unprecedented high of $257.48 million in the first half of the year, thanks largely to the global popularity of BTS and their latest album, "Arirang." This surge reflects the growing international influence of Korean pop culture and its economic impact, showcasing how music can drive national trade and cultural diplomacy. This trend underscores the global reach of K-pop, highlighting its potential to shape future cultural and economic trends.