S&S Brings New Brand to Life Through the Voice of Its Customers

Skip to Content News Archives Economy Energy Oil & Gas Renewables Electric Vehicles Mining Commodities Agriculture Real Estate Mortgages Mortgage Rates Finance Banking Insurance Fintech Cryptocurrency Work Wealth Smart Money Wealth Management Investor Personal Finance Family Finance Retirement Taxes High Net Worth FP Comment Executive Women Puzzmo Newsletters Financial Times Business Essentials More Innovation Information Technology FP500 Podcasts Small Business Lives Told Tails Told Shopping Financial Post Store Obituaries Place a Notice Advertising Advertising With Us Advertising Solutions Postmedia Ad Manager Sponsorship Requests Classifieds Place a Classifieds ad Working Profile Settings My Subscriptions My Offers Newsletters Customer Service FAQ News Economy Energy Mining Real Estate Finance Work Wealth Investor FP Comment Executive Women Puzzmo Newsletters Financial Times Business Essentials This advertisement has not loaded yet, but your article continues below.HomeBusiness Wire News ReleasesPMN Press ReleasesThis section is The content in this section is supplied by Business Wire for the purposes of distributing press releases on behalf of its clients. Postmedia has not reviewed the content. by Business Wire S&S Brings New Brand to Life Through the Voice of Its CustomersAuthor of the article:New identity rolls out broadly as customers share how S&S continues to evolve as a growth partner helping them take their businesses furtherTHIS CONTENT IS RESERVED FOR SUBSCRIBERS ONLYSubscribe now to read the latest news in your city and across Canada.Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman, and others.Daily content from Financial Times, the world's leading global business publication.Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.Daily puzzles, including the New York Times Crossword.SUBSCRIBE TO UNLOCK MORE ARTICLESSubscribe now to read the latest news in your city and across Canada.Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman and others.Daily content from Financial Times, the world's leading global business publication.Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.Daily puzzles, including the New York Times Crossword.REGISTER / SIGN IN TO UNLOCK MORE ARTICLESCreate an account or sign in to continue with your reading experience.Access articles from across Canada with one account.Share your thoughts and join the conversation in the comments.Enjoy additional articles per month.Get email updates from your favourite authors.THIS ARTICLE IS FREE TO READ REGISTER TO UNLOCK.Create an account or sign in to continue with your reading experience.Access articles from across Canada with one accountShare your thoughts and join the conversation in the commentsEnjoy additional articles per monthGet email updates from your favourite authorsSign In or Create an AccountBOLINGBROOK, Ill. — S&S, a tech-forward leader in branded merchandise distribution, today announced the next phase of its new brand rollout, bringing its evolution from S&S Activewear to S&S front and center across the full customer experience and highlighting the businesses it serves.The new identity includes an updated logo and the tagline, “Take Your Vision Further,” capturing S&S’s commitment to helping customers move their businesses forward. Customer Michelle Diaz, Co-Owner of Natural Tease Sportswear, points to S&S’s broad product assortment and growing technology capabilities as examples of how that commitment shows up in her business.“S&S products help me serve a wide range of customers, from resorts to construction workers to landscapers. Having such a broad assortment is one of the reasons I turn to S&S so often,” said Diaz, who also credits the relationship with helping her company pursue new business. “Working with S&S gives us the confidence to go after larger accounts because we know we can count on competitive pricing and quick turnaround.”Get the latest headlines, breaking news and columns.By signing up you consent to receive the above newsletter from Postmedia Network Inc.A welcome email is on its way. If you don't see it, please check your junk folder.The next issue of Top Stories will soon be in your inbox.We encountered an issue signing you up. Please try againS&S first unveiled its new brand at its Growth Summit in June. Beginning this month, the brand will officially roll out to the broader branded merchandise industry, with increased visibility across the company’s website, social media platforms, marketing communications, facilities and customer-facing materials. S&S is also kicking off a more extensive brand campaign, featuring the faces and voices of its customers nationwide through February 2027.The move from S&S Activewear to S&S reflects how the company’s relationship with customers has evolved. Broad product assortment, best-in-class apparel inventory availability and the industry’s highest order accuracy rate remain core strengths. At the same time, S&S has expanded the ways it supports customers across their businesses — an evolution the new name is designed to better represent.“The new brand isn’t about becoming a different company. It’s about better reflecting the company we’ve already become,” S&S Chief Executive Officer Frank Myers said. “Our customers are ambitious about where they want to take their businesses, and our job is to help them get there. That means listening closely, anticipating what they’ll need next and continuing to invest in ways that create new opportunities for them. We want S&S to be the partner that helps customers take their vision further.”That relationship is taking shape in different ways across S&S’s customer base.“They’re right beside us in every growth opportunity we see, listening to us as their customer and allowing us to grow alongside them,” said Blake Burroughs, Founder and Chief Sales Officer at Topshelf Printers in Greeley, Colorado.S&S continues to invest in products, technology, digital experiences, service and business solutions, backed by its expansive distribution network. Together, these capabilities give customers more ways to strengthen their businesses and serve their own customers.“The industry has changed so much over the years, and it continues to evolve,” said Steve Lipic, President and Co-Owner of Lipic’s Engagement. “The reason we stay with S&S is because they evolve with it. They’ve helped us with countless opportunities and supported us with customers when we’ve needed it.”As the rollout continues, customer stories will demonstrate what the new S&S brand represents: A company building on its strength in product assortment, availability and supply chain excellence while broadening the ways it supports customer success.To learn more about S&S, visit the S&S Website.Founded in 1988 and headquartered in Bolingbrook, Illinois, S&S is a tech-forward leader in branded merchandise distribution, helping customers grow through a powerful combination of products, technology, services and business solutions. With more than 80 brands and an expansive distribution network, S&S empowers businesses across North America with the scale, expertise and reliability they need to succeed.View source version on businesswire.com: This advertisement has not loaded yet.Notice for the Postmedia NetworkThis website uses cookies to personalize your content (including ads), and allows us to analyze our traffic. Read more about cookies here. By continuing to use our site, you agree to our Terms of Use and Privacy Policy.