Russian online retailer Wildberries hides military gear from ‘everything for the SVO’ searches — but it’s still on the site

Wildberries has stopped displaying military-related goods in search results for the terms “everything for the SVO” and “SVO,” Ukrainian Telegram channels have reported.The Russian news outlet Vot Tak reports that the goods themselves are still listed on the marketplace, but some war-related tags have stopped working.There was no dedicated section on Wildberries called “everything for the SVO,” even before this change. But as the independent Russian broadcaster TV Rain said, that search term did turn up helmets, body armor, and other gear on Wildberries as recently as late May, though most of the items were souvenirs (a cached copy of the page is available through Yandex).A search on Wildberries for “everything for the SVO” or “SVO” now yields no results. Other terms, such as “SVO goods” or “items for the SVO,” still turn up military first-aid kits, backpacks, radios, patches, and various flags, including Soviet ones.The marketplace also offers tactical body armor (more than 9,000 listings appear for the search term), along with FPV drones and related components.At Meduza, we are committed to transparency about our use of artificial intelligence in the newsroom. The story you’re reading was written by one of our living, breathing journalists and translated from Russian using an AI model configured to follow our strict editorial standards. This translation process is the result of extensive testing and refinements to ensure our English-language coverage is timely and accurate. A Meduza editor reviews every draft before publication.If you find any errors in this translation, please contact us at [email protected].To read Meduza’s exclusive content in English, please subscribe to our newsletter.