Russell Westbrook Joins Project B As Co-Founder, Chief Strategy Officer

Russell Westbrook has joined Project B as a co-founder and chief strategy officer, giving the upstart basketball league its highest-profile addition yet. The nine-time NBA All-Star retired this summer at the age of 37 after an 18-year career. Westbrook will take an equity stake in Project B and serve on its board of directors, though there is no indication he plans to play in the league, which is set to launch in early 2027. "At every step of my career, what was most valuable to me was making...