Roku is launching two OLED TVs, and we're excited to see someone finally give Samsung and LG a run for their money in budget OLED — but the sizes might disappoint you

(Image credit: Roku / Future) Roku announces two affordable OLED TVs: the Roku Pro Series OLED TV and the Roku Pro Series LX OLED TVThe Pro OLED starts from $999, and has 4K 120Hz and VRR supportThe LX starts from $1,299 and has 4K 144Hz VRR supportOnly 55-inch and 65-inch sizes are mentioned, thoughRoku has launched its first ever OLED TV, the Roku Pro Series, with a second, more premium model coming in October 2026.As we've come to expect from Roku, the TVs offer a good specification with a very competitive price tag: the cheapest model is $999 for the 55-inch size. That could make them among the best OLED TVs for buyers who don't want to spend too much: the LG B6, for example, is listed at $1,299 for the 55-inch model officially (though we've seen it fall below that already).The Roku Pro Series OLED TV will be available in two sizes initially, 55 and 65 inches, and it is extremely thin. The display sits on an adjustable, tool-free stand designed to fit soundbars and set-top boxes, and the stand has built-in cable straps to keep everything nice and neat.Both models come with an enhanced voice remote, push-to-talk control and a handy remote control finder that's operated by a button built into the TV.Roku Pro Series / Pro Series LX OLED TVs: key featuresThe standard Roku Pro Series OLED TV has a 120Hz panel with wide viewing angles, and Dolby Vision support.There are four HDMI 2.1 ports, and an automatic Game Mode; the TVs support FreeSync Premium and HDMI-spec variable refresh rates. (Image credit: Roku)The second model, the Roku Pro Series LX OLED TV, delivers up to 144Hz VRR, has higher brightness and has an advanced polarizer to reduce room reflections. It has a more fancy version of the voice remote featuring backlit buttons and customizable shortcuts, and the remote charges via USB-C.Sign up for breaking news, reviews, opinion, top tech deals, and more.The Roku Pro Series OLED TV is available now on Amazon US in a choice of 55 or 65 inches, with prices starting at $999. That'll make it a hot competitor against the aforementioned LG B6, or the Samsung S85H, which is Samsung's budget model, and is officially priced around $1,199. (Image credit: Roku)The Roku Pro Series LX OLED TV will launch in October with a starting price of $1,299 — that's very close to the current sale price of the LG C6, and we can't wait to see if it performs in the same ballpark too.Thinking of buying a new TV?Try our TV size and model finder! You tell it how far you sit from your TV, we'll tell you what size to buy based on viewing angle advice from image quality experts, and we'll recommend our three top TVs at that size for different prices. Follow TechRadar on Google News and add us as a preferred source to get our expert news, reviews, and opinion in your feeds. Contributor Writer, broadcaster, musician and kitchen gadget obsessive Carrie Marshall has been writing about tech since 1998, contributing sage advice and odd opinions to all kinds of magazines and websites as well as writing more than twenty books. Her latest, a love letter to music titled Small Town Joy, is on sale now. She is the singer in spectacularly obscure Glaswegian rock band Unquiet Mind.