Rock in Rio 2026: Live music still draws thousands

Despite the rise of digital music and streaming, Rock in Rio 2026 attracted thousands of attendees from around the globe, highlighting the enduring appeal of live music experiences. The festival's opening weekend alone saw visitors from 125 countries, underscoring the global fascination with in-person concerts. This turnout is particularly significant as it suggests that, even in an age dominated by virtual performances, the communal and immersive nature of live music continues to captivate audiences worldwide.