Rochelle Humes says she’s a ‘nepo-mum’ and reveals daughter Alaia-Mai, 13, is doing work experience as a content creator

ROCHELLE Humes has branded herself a “nepo-mum”, as she revealed her daughter Alaia-Mai, 13, is doing work experience as a content creator. The singer, 37, knows what it’s like to be a child star having shot to fame in S Club Juniors in the early noughties – and now her eldest kid is hoping to get a taste of fame too. Rochelle Humes has branded herself a ‘nepo-mum’ as she revealed her daughter Alaia-Mai’s big plans Credit: Instagram The star shares three kids with husband Marvin Humes Credit: Shutterstock Editorial However, rather than follow mum Rochelle and dad Marvin Humes, 41, into the world of pop music, Alaia-Mai wants to be an influencer. Explaining more, The Saturdays star told the Mail: “Next week, Alaia-Mai is doing a week of work experience with me. Sign up for the Showbiz newsletter Thank you! “She wants to be a content creator, the girl who isn’t allowed any social media, which is ironic. “But she loves Shannon [Rochelle’s personal content creator]. Read More on Rochelle Humes “She thinks she is so cool, and Shannon is off on holiday, and Alaia-Mai was like, ‘Can I do Shannon’s job?’ And I was like, ‘Ok the team will write you a brief.’ “So she has been reading the brief while on a caravan holiday with my mum.” Rochelle shot to fame in the early noughties with S Club Juniors Credit: Getty The singer later joined the girl band The Saturdays Credit: Getty Mum-of-three Rochelle, who also shares Valentina, nine, and Blake, five, with husband Marvin, then declared: “I want to be a nepo-mum! I’m like, ‘Go do your thing!'” Alaia-Mai follows other teenage nepo-babies like Venezuela Fury, 16, and Princess Andre, 19, who have also chosen the social media route in their quest for fame. Most read in Showbiz The teen’s mum Rochelle was just 12-years-old when she joined S Club Juniors in the early noughties. The juniors, who released their first single One Step Closer in 2002, accompanied S Club 7 on their huge tour as the supporting act. After the band ended, Rochelle then joined The Saturdays in 2008. But despite their chart topping success, the star recently made a surprising revelation. “When I look back on it I made more money from S Club Juniors than I did in The Saturdays,” she recently told the Great Company with Jamie Laing podcast. Explaining more, Rochelle said: “The music industry… the money just went out of it. “It wasn’t the same space to be in anymore.” Comment now