RIP, Amazon Fire tablets: 2011-2026

Amazon founder Jeff Bezos introduced the Kindle Fire tablet in 2011. EMMANUEL DUNAND/AFP via Getty Images Goodbye, Amazon Fire tablets. You lasted longer than the Fire Phone.After 15 years, the e-commerce giant is discontinuing its Fire tablets and replacing the budget-friendly devices with a new line of pricier tablets that have its Alexa+ voice assistant built in.An Amazon spokesperson told Business Insider that the company will continue to sell through its current inventory of Fire tablets, but is no longer manufacturing new units with that branding.The new Amazon Alexa Tablets, which run on Google's Android operating system and come with access to the Google Play Store, are now available for purchase and will ship on October 14 in the US, Mexico, and Canada. Amazon's new line of Alexa tablets. Amazon Amazon's aluminum-cased Alexa Tablet 12 Pro, Alexa Tablet 11, and Alexa Tablet 8 run from $229.99 to $499.99."The Alexa Tablets are a new product line built for what's next — they don't change anything about the experience Fire tablet owners have today," the Amazon spokesperson said. "Fire tablets remain their own product — fully supported, with continued security updates. Customers who love their Fire tablets can keep using them."It's not the first time Amazon has moved on from a Fire-branded device. Its Fire Phone was a high-profile flop that Amazon founder Jeff Bezos later called a "tiny little blip." Read next Natalie is a senior reporter on Business Insider's Business News team covering the AI and data center boom.She was previously on BI's Legal Affairs team, where she handled major cases coming out of state and federal court, as well as bankruptcy. Her coverage often focused on stories at the intersection of law, business, politics, and technology. Natalie has covered Donald Trump’s criminal and civil cases, the wave of lawsuits against the second Trump administration, the indictment and criminal trial of Sean “Diddy” Combs, the shooting death of UnitedHealthcare CEO Brian Thompson, and the legal battles facing Elon Musk and his companies. Natalie came to Business Insider in June 2021 as a breaking news reporter, focusing on the most interesting angles on the day's trending news. Natalie largely drove BI’s coverage around the fatal “Rust” shooting involving Alec Baldwin and the disappearance and murder of Gabby Petito.Prior to joining BI, Natalie worked for the New York Post, the New York Daily News, and The Brooklyn Paper. She has an extensive background covering crime and courts. During her more than 12-year journalism career, she did a stint covering the police beat out of the New York Police Department's headquarters. Natalie, a Brooklyn native, graduated from Brooklyn College in 2012 with a degree in journalism. Amazon Technology Alexa More Jeff Bezos