Rimmel’s iconic £10 foundation just had an upgrade – shoppers say it’s ‘perfect’ for blurring imperfections

AN iconic drugstore staple just had a major makeover – and beauty lovers across the UK are running to replenish their makeup bags. Ever since Zoella crowned it her favourite foundation back in 2017, Rimmel London’s Match Perfection, £9.99, has had beauty fans totally obsessed, and with its natural, pore-blurring finish it’s not hard to see why. Rimmel London Match Perfection Foundation, £9.99 Now, Rimmel has given its holy grail base a high-tech, skin-loving revamp. Sign up for the Shopping newsletter Thank you! Available in 25 shades designed to match 99% of UK skin tones, the reformulated fan-favourite uses clever Smart-Tone Technology to adapt to both skin tone and undertone, making it helpful for those who struggle with dreaded orange lines. And to top it off, new undertone markers mean you can spot your shade in seconds. Shoppers have been going wild for the upgrade, with one writing: “Really love the new formulation and how the foundation matches my undertone. “It blends easily and gives a natural glowy finish to the skin without feeling heavy or cakey.” Rimmel’s iconic Match Perfection has 25 new shades Credit: Rimmel London Rimmel London Match Perfection Foundation, £9.99 But it’s not just the new shades that are getting beauty fans excited. Skincare-infused makeup is having a serious moment, and Rimmel is the latest to get in on the action. Following in the footsteps of L’Oréal’s True Match makeover, Match Perfection has been transformed into a multitasking skin hybrid. Packed with Aloe Vera and added SPF, the upgraded bottle is a total godsend for dry skin, keeping your complexion quenched for up to 24 hours, and all without skimping on its signature coverage. Plenty of shoppers have left glowing reviews about its weightless feel, with one writing: “The coverage on this product is absolutely phenomenal. “It smells amazing and it doesn’t feel heavy on the skin… “I am super picky when it comes to my complexion products but this is definitely something that’s staying in my collection.” Another added: “The foundation feels very lightweight on the skin almost like a skin tint texture which was nice in the current hot weather. “It was a handy size bottle and the thin design was great for taking away on a few summer trips without taking up too much space in the make up bag. “The make up seemed to last well, I would agree with the moisture and hydration, however, it did start to sit in my lines on the under eyes so needed to touch that up as the day went on. “It makes a great everyday foundation.”