Ri Happy reformula lojas com frente de entretenimento e espera dobrar frequ�ncia
AI Summary
Ri Happy, a major toy retailer, is revamping its physical stores by incorporating entertainment services to enhance the customer experience and boost store traffic. The company aims to double customer frequency by transforming its retail spaces into engaging environments. This strategic shift underscores a broader trend in retail towards creating immersive experiences to differentiate themselves in a competitive market and keep customers coming back.
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