R/GA’s new tool helps brands embrace the hyper-personalized future of advertising

The creative company R/GA thinks the marketing and advertising campaigns of the future will act like living systems, evolving with real-time data and responding to site-specific conditions. To make that possible, it says new platforms will have to come online—and it’s starting with a new AI tool called the BRDNA Sequencer. The BRDNA Sequencer trains itself on a company’s brand guidelines—including fonts, colors, layout rules, and tone of voice—and translates them into a format that arti...